“Hello Kitty,” an idol-like character beloved across generations.

Currently, amid the Heisei retro boom where various characters are gaining popularity again, that person makes an unexpected revival!! The glittering world view of Matsukken Samba has a huge impact! With such a rare collaboration item that doesn’t come around often, you can’t help but want to have it.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
Today I’m introducing lifestyle items featuring “Hello Kitty,” a super popular character known for her red ribbon trademark. This time, it’s a collaboration with huge impact! Sanrio × Matsukken Samba collaboration stickers.

Kitty Sticker

This is Sanrio Hello Kitty × Matsukken Samba Clear Candy Sticker (Gold).

Kitty Sticker
Kitty Sticker

This impact makes you want to say “Ole!!” over and over again. This unexpected Matsukken collaboration sticker design is something Heisei kids absolutely can’t resist wanting. Kitty in Matsukken style with a slightly rare design is generating excitement.

Kitty Sticker

There are different designs as well. This is Sanrio Hello Kitty × Matsukken Samba Clear Candy Sticker (Pink).

Kitty Sticker
Kitty Sticker

Even looking at this dazzling feel in the Reiwa era, the impact is enormous! While there are many other sparkling stickers, this one seems to have more impact than any other sticker… (laugh) That’s the power of Matsukken for you.

Kitty Sticker

This is Sanrio Hello Kitty × Matsukken Samba Clear Candy Sticker (Rainbow).

Kitty Sticker
Kitty Sticker

The glittering world view of Matsukken Samba matches perfectly with Kitty’s lovely world view. You can use them in a wide variety of scenes, such as decorating planners, notebooks, smartphone cases, and small items. Size: 20cm × 9cm × 0.2cm Material: PP, PVC

Kitty Sticker

For those of you who are into collecting stickers, we also recommend this item. This is a Sanrio Hello Kitty Sticker Binder.

Kitty Sticker

Here it is! The now hugely popular Series Style Up Series. The cute appearance of Kitty-chan combined with a stylish feel is the best.

Kitty Sticker
Kitty Sticker

Leopard print with a flip phone and full of Heisei vibes – it’s another item that makes Heisei girls can’t help but want to have it! The sparkly glitter × leopard print is so stylish. 【Set Contents】Pocket Refill: 10 sheets Size: 16cm × 12cm × 3cm Material: PVC, PU, synthetic leather, PP, metal

Kitty Sticker

This time, we introduced rare sticker items from the collaboration between Hello Kitty and Matsukken Samba. With the Heisei retro boom, these items are packed with Heisei elements! The glittering world view of Matsukken Samba has such an impact that it might just shine among all the stickers in everyone’s sticker planners!? There are many other Sanrio items with an amazing Heisei retro feel, so why not try getting them?

Here’s the latest news about Snoopy. Please check it out as well if you’d like.

How was that? I hope you all have wonderful encounters with characters…

Thank you for reading all the way to the end! This was Sekai from Perfect World Tokyo.

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
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Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!