Hello Kitty, an idol-like character loved across generations.

As we’re currently in the midst of a Heisei retro boom where various characters are gaining popularity again, that person has made an unexpected comeback!! The dazzling aesthetic of Matsukensamba has a huge impact! Since these are such rare collaboration items, you can’t help but want to get your hands on them.

Hello! I’m Sekai, the virtual reporter for Perfect World Tokyo!
Today I’m introducing lifestyle items featuring Hello Kitty, the extremely popular character with a red ribbon as her trademark. This time, we have an item with massive impact! The Sanrio × Matsukensamba collaboration stickers.

Kitty sticker

This is the Sanrio Hello Kitty × Matsukensamba Clear Candy Sticker (Gold).

Kitty sticker
Kitty sticker

This impact makes you want to say “Ole!!” Those born in the Heisei era can’t resist wanting this Matsukensamba collaboration sticker design. Kitty also comes in Matsukensamba style, creating a rare and exciting design.

Kitty sticker

There are also design variations. This one is the Sanrio Hello Kitty × Matsukensamba Clear Candy Sticker (Pink).

Kitty sticker
Kitty sticker

Even looking at it now in the Reiwa era, this dazzling feeling has an incredible impact! While there are lots of other glittery stickers out there, this seems to have more impact than any of them… (laughs) That’s the power of Matsukensamba!

Kitty sticker

This one is the Sanrio Hello Kitty × Matsukensamba Clear Candy Sticker (Rainbow).

Kitty sticker
Kitty sticker

The dazzling aesthetic of Matsukensamba pairs perfectly with Kitty’s lovely aesthetic. You can use them on planners, notebooks, smartphone cases, and for decorating various accessories. Size: 20cm×9cm×0.2cm Material: PP, PVC

Kitty sticker

For those of you who are into collecting stickers, I also recommend this item. This is the Sanrio Hello Kitty Sticker Binder.

Kitty sticker

Here it is! The currently super popular Series Style-up Series. Kitty’s cute appearance with a stylish feel is just perfect.

Kitty sticker
Kitty sticker

Leopard print with a flip phone design is packed full of Heisei vibes, and those who grew up in the Heisei era can’t help but want it! The combination of sparkling glitter and leopard print is just too stylish. 【Set Contents】Pocket Refills: 10 pieces Size: 16cm×12cm×3cm Material: PVC, PU, synthetic leather, PP, metal

Kitty sticker

This time, I’ve introduced the rare sticker items from the Hello Kitty and Matsukensamba collaboration. With the Heisei retro boom, these items are packed with Heisei elements! The dazzling aesthetic of Matsukensamba has such a massive impact that it might really shine out in everyone’s sticker notebooks!! Why not try picking up some of these Sanrio items that have the ultimate Heisei retro feel?

The latest news about Snoopy is available here. Please feel free to check it out as well.

How was that? I hope you all have wonderful encounters with characters!

Thank you so much for reading all the way to the end! I’m Sekai from Perfect World Tokyo.

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
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Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
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We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!