Isn’t he cute! It’s unusual for the first character to be a polar bear from the beginning, but then there are otters, dinosaurs, orcas, and many other animals in an astonishing turn of events. How did you come up with the idea?
I get a lot of my ideas from image searches. For Lucky the Polar Bear, I was thinking about what to make for the next season when I came across an image of a polar bear sliding on ice. It was so cute. It made me feel relaxed.
So we started a series of “Nemunemu Pose,” as we call it in our company, in which the polar bear is lying down with his hands behind his back and his eyes closed.
The various characters come from animals that are popular on TV and in the news. I have a stock of them in my head, and then there are animals that I like. Customers often enjoy what I like.
There are many designers working at my company, if I express in word,,, “Live Heart style”, but I value the “Live Heart style”” style. The nuance is similar to that of being close to people and healing them.
Basically, you are in charge of the development of the series. The Nemu Nemu Animals series is a huge hit, so it must be extremely difficult for one person to be in charge of such a huge series, but perhaps this is the secret behind the stable cuteness of the humidifiers, eye pillows, and other items.
I asked a little more about this.
I’m sorry to say this, but are there any animals that were rejected or didn’t make their debut?
Yes, there are. For example, the civet. I tried, but it was difficult. It was difficult to find the right balance with the fabric. We use soft velour for the Nemumemu Animals, so we don’t have long fur fabrics.
This soft velour is the material of Nemu Nemu Animals. The soft velour material of Nemunemu Animals has an exquisite quality that cannot be conveyed in a photograph.
It has a certain degree of exquisiteness that cannot be expressed in a photograph. It is an amazingly wonderful touch that I would like you to experience once. By the way, I would have liked to have seen a gibbon. I had never seen one before.
Murakoshi-san can make any animal cute. How does he come up with his designs?
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.
