50th Anniversary

SanrioTokyo news

【Pick-up the trend!!】Hello Kitty x DOLLY MIX collaboration item. Kitty’s twin sister Mimmy also makes an appearance! The design has a somewhat nostalgic yet new and special feel to it.

In celebration of the 50th anniversary of Hello Kitty, illustrator Natsume Miku and DOLLY MIX, an illustration brand created by Movic, have collaborated to create the "Hello Kitty" character, a character that continues to be loved even after its 50th anniversary.
SanrioTokyo news

The 50th anniversary year has started! Now is the only chance to get a very rare Kitty’s reissue design plush toy! Don’t miss the convenient retro pass case and mini tote!

Kitty, who will celebrate her 50th anniversary on her birthday, November 1st.

To celebrate the beginning of the 50th anniversary YEAR, we will be introducing passcases, mini-totes, plush toys, and tissue cases from the "Classic Design" and "70's Series" that marked the beginning of Kitty's career.