Hello, my name is Sekai from Perfect World Tokyo, and I’d like you all to experience the charm of character goods, both old and new! This time, I would like to pick up one item from the official store, which is an item by Rune Naito.

Rene Naito, the pioneer of kawaii

Rene Naito is the artist who created the prototype of Japan’s unique “Kawaii” culture, which has now spread throughout the world. At the time, she transformed negative images such as childishness and puniness into the dainty image of “kawaii. Without her, we would not be able to talk about “kawaii,” and she is truly a pioneer of “kawaii. This poster series is an item that allows you to enjoy such wonderful posters at home.

Rene Naito, the pioneer of kawaii

The posters are BE size (approx. 36cm x 25cm). These posters are not too big and are room-friendly. If you love them, it seems possible to put them all together. Perfect World Tokyo also features tapestries of anime items, but most of these are a bit larger, such as A1 size, so the size is for “true fans,” but they have been wonderfully reduced to a smaller size, thanks to the manufacturer.

Many of the designs are of the girls who graced the cover of Junior Soreyu magazine, the magazine in which Rene Naito made her debut as an artist. With a design touch that was completely different from the girls’ illustrations of the time, she quickly became an artist of note as a pioneer of “kawaii” (cute).

Rene Naito, the pioneer of kawaii

The girls with brown or golden hair, long eyelashes, and big eyes were the opposite of the impression of the quiet girls of the past, and they quickly became the object of admiration among the junior generation. The cheerful and energetic girls painted by Renée, with their lovely expressions, seem to cheer us up as well.

Rene Naito, the pioneer of kawaii

Renée has been a fan of foreign movies, magazines, and music since her childhood, and the stylish Western-style dresses worn by her characters are also attractive.

Rene Naito, the pioneer of kawaii

The girls that Rene draws are just too fashionable. They are so fashionable and attractive that we want to imitate them. These designs have always been very popular and influential in the fashion world. She has a fabulous sense of fashion.

Rene Naito, the pioneer of kawaii

Rene Naito designs not only girls but also many animals in her own way. Her unique and comical touch is a distinctive feature of her work.

Rene Naito, the pioneer of kawaii

Here is a poster modeled after Snow White. Rene Naito’s works also include a series of legendary and fairy tale inhabitants. The characters have gentle expressions and bright colors, and the design is very relaxing.

Rene Naito, the pioneer of kawaii

Rene Naito’s appeal is boundless. She has drawn numerous characters in a wide variety of designs and models, but what they all have in common is their lovable expressions and gentle smiles. They are sure to brighten up any room as interior decoration. Just looking at them will give you inspiration, too…!

How was it? We wish you a wonderful encounter with the world of Rune Naito. Thank you for reading this far. This is Sekai from Perfect World Tokyo!

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