The brand “SWIMMER,” which is popular among a wide range of people for its cute and cute designs, such as cute deformed animals, sweets, and retro, slightly nostalgic sundries, now offers birthstone jewelry.

Some of you may recognize this logo!
I loved SWIMMER so much that when I was a child, I would spend hours in the store once I entered, much to the dismay of my parents (lol).
SWIMMER, which has such a passionate fan base, has just launched a new line of jewelry with sparkling natural stones, which will be available for order by January 9.

The motif, which looks like a magic stick, was originally designed by SWIMMER designer Machima.
I want people who love cute things to meet again the feeling they had when they were thrilled to get a sparkling pendant from a toy booth at a fair or from a candy store.
This jewelry is filled with such feelings.

The design looks as if it could work magic, and just by holding it, your heart will be strengthened!
I would be very happy if this jewelry gives people a thrill that moves their hearts.
Sparkling and luminous natural stones are used.
The small design makes it perfect for simple clothes.


It can also be used as a fashion accent.
I am confident that if my friend were to wear it, she would say, “How cute! I am confident that they would say “Cute!
The bottom stone is a birthstone (natural stone) of your choice.


The image below is an image created by the designer, Machima, when the stones are placed.
Please use it as a reference!


Precious hand-drawn! Witchy Chigo-chan is just too cute!
We recommend that you choose a stone based on your favorite color, stone language, or guess color, regardless of the birth month.
Garnet is for passion, ruby is for victory, emerald is for good luck, and so on.
It is also good to wear it as a good-luck charm.

As Machima-san explains.
The red heart stone (zirconia) used in the pink gold
As explained by Mr. Machima, the red heart stone (zirconia) used in the pink gold is an item made by a craftsman who was unable to find a perfect match in ready-made products, so he had it cut and made by himself.
Each piece is carefully crafted one by one.
It is recommended not only as a gift, but also as a gift to yourself.
This is a special jewelry for people who love “cute” even as adults.
Note that the first order period is until [January 9, 2023]!
Please check it out!

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May you all have a wonderful encounter with these wonderful characters…
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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.



