The character “Suzy’s Zoo” is gaining popularity again through the Heisei retro boom.

Suzy's Zoo mascot

Popup shops are being held in 2025, and it seems the excitement is building. This time, we’ve focused on mascots that allow you to enjoy outings together with these nostalgic characters.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
Today I’m introducing lifestyle items inspired by “Suzy’s Zoo,” which has a charm with its gentle and fancy world view. This time, it’s a mascot with a fluffy touch and easy-to-hold size.

Suzy's Zoo mascot
Suzy's Zoo mascot

This is the Suzy’s Zoo Boofy Keychain Mascot.

Suzy's Zoo mascot
Suzy's Zoo mascot

Here it is! The nostalgic Suzy’s Zoo!! Suzy’s Zoo is a character that was hugely popular during the Heisei period, and it seems that it’s gaining popularity again among Gen Z and those who liked it back then, riding on the wave of “Heisei retro” and “Y2K boom.”

Suzy's Zoo mascot
Suzy's Zoo mascot

There are also different designs. This is the Suzy’s Zoo Lala Keychain Mascot.

Suzy's Zoo mascot
Suzy's Zoo mascot

Lala, a rabbit friend from Suzy’s Zoo, is a plush toy rabbit that sings a lullaby when you turn the screw on its back. Though these characters were somewhat nostalgic and popular during the Heisei era, their cuteness shows no signs of fading even now in the Reiwa period. These gently-featured characters and their fancy world view seem sure to heal your heart.

Suzy's Zoo mascot
Suzy's Zoo mascot

This is the Suzy’s Zoo Witzy Keychain Mascot.

Suzy's Zoo mascot
Suzy's Zoo mascot

In addition to its cute appearance, this fluffy and pleasant texture to the touch is also a healing point. And with its easy-to-hold size, it would make a perfect cute accent when attached to a bag. Size: 12cm×10cm×5cm

This time, I’ve introduced the Suzy’s Zoo mascots to you. These nostalgic characters remain just as cute even now in the Reiwa era. Perhaps you might even discover a different kind of cuteness with that retro feel!!? Why not take this opportunity to wear one of your old favorite characters and go out together?

Here’s the latest news about Snoopy. Please feel free to check it out as well.

How was it? I hope you have wonderful encounters with characters!

Thank you for reading all the way to the end! This was Sekai from Perfect World Tokyo.

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

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