Hello, my name is Mirai, and I am a virtual reporter! I’m Mirai, a virtual reporter who wants you to feel the charm of character goods, both old and new. Today, I’d like to introduce you to the Sanrio Characters, the most famous and adorable character group in Japan. Today, we’re going to pick up a unique mascot keychain that is so unique that it will make you hungry! The design is a fusion of realistic sushi and the cuteness of Sanrio’s characters, a design that may or may not have existed before, but it is irresistibly funny and addictive.

Sanrio Fashion Item
Sanrio Fashion Item

Introduced here are a series of humorous mascot key holders featuring the Sanrio Characters, who represent the cuteness that everyone from small children to adults know. First of all, we would like to present this My Melody designed mascot!

Sanrio Fashion Item
Sanrio Fashion Item

Although compact at 7cm x 10cm x 7cm in size, you may be overwhelmed by the impact it conveys just by taking a quick look at it. That’s right! This design is a unique item that may not have existed before, but it is a collaboration with Negitoro, a sushi restaurant.

Sanrio Fashion Item
Sanrio Fashion Item

And when we are told of its presence, we feel that it has quite an impact. The wide range of designs is quite unique, from the austere to the classic and international, including a conger eel sushi for Kuromi, an egg sushi for Kudetama, and a California roll sushi for Cinnamoroll!

Sanrio Fashion Item
Sanrio Fashion Item

The sushi designs are designed to look realistic, so you can look at them before lunch or dinner and get hungry! Each key chain is a ball chain, so you can quickly attach it to your bag, pouch, phone case, or any other item you have on hand, so you can change it to suit your mood. The mascot is a collaboration with sushi, which is familiar to Japanese people, and the visual impact and cuteness of the Sanrio characters are a perfect match to make you want to get one!

Here are some items of other characters. Please check them out as well!

What do you think? We hope you have a wonderful encounter with these characters,
Thank you for reading this far! This is Mirai from Perfect World Tokyo.

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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!