
For those who lived through that era, here comes an attention-grabbing item that will surely evoke nostalgia with its Heisei retro vibes! The Style Up series now features a mix of nostalgic Heisei-cute designs. With loose socks and tanned skin reminiscent of the era, the gal-style design is so captivating you won’t be able to take your eyes off it!


Hello! I’m Sekai, a virtual reporter who wants to share the charm of character goods with everyone, both new and old. Today, I’d like to introduce seal binders and seal sheets with irresistible Heisei retro designs. With designs packed full of motifs that evoke that era—leopard print, hibiscus, and more—just looking at them is sure to lift your mood!

This is Hello Kitty’s seal binder.
The seal diary that was hugely popular in the Heisei era has made a modern comeback! On the cover, a Style Up Kitty in school uniform is depicted holding a flip phone. With loose socks and tanned skin reminiscent of a Heisei-era gal, it’s so captivating. It has a nostalgic charm while still feeling fresh to enjoy—a design that’s greedy in the best way.

The entire design is adorned with glitter, and pearl pink accents along the edges add even more gal-style flair to every detail.

It comes with 10 pocket refills. You can organize your favorite seals by type or storage size—it’s perfect for organizing your collection. It’s wonderful to be able to preserve your seals beautifully while enjoying viewing them later.

This is the My Melody and Badtz-Maru seal binder.
A Style Up My Melody and Badtz-Maru carrying school bags are boldly accented with pink leopard print. By combining sweet pink with leopard print, it achieves an impactful look that’s unmistakably Heisei-gal style. The bold and somewhat confident leopard pattern evokes the nostalgic gal culture of that time in full. With My Melody and Badtz-Maru’s charm enhanced by pink leopard print, this is one book packed with Heisei vibes.



This is Hello Kitty’s seal sheet.
It can be used as a set with the seal binder we introduced earlier, making it perfect for collecting your favorite seals! You can not only enjoy sticking your precious seals but also peel them off if you want to rearrange them, so you can enjoy different seal layouts.

There are two types of designs, and it’s recommended to switch between them based on your mood for the day or your favorite seals.


This is the My Melody & Badtz-Maru seal sheet.
A luxurious design that lets you enjoy both a sleek Style Up look and the familiar two-headed form! You can enjoy My Melody and Badtz-Maru looking a bit more grown-up in their Style Up form, and then when they’re two-headed, they instantly become endearingly approachable. With two different looks packed onto one sheet, you’ll have fun comparing them.



Today, I’ve introduced seal binders and seal sheets packed with designs that evoke Heisei-era gals. Style Up Kitty and My Melody & Badtz-Maru, leopard print, school bags—these motifs are full of memories from that time! The appeal of collecting and sticking seals, enjoying the nostalgic seal diary culture with today’s sensibilities—it’s all wonderfully captured here. Why not collect your favorites and create your very own book full of Heisei retro vibes?
We’ve picked up related Sanrio items here. Please be sure to check them out together!
How was it? I hope you have wonderful encounters with characters. Thank you so much for reading all the way through! This is Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

