
ROOTOTE is a tote bag specialty brand born in Japan. It is popular for its bags that combine ease of use and stylish design, packed with ideas to make daily life more comfortable. Today, we introduce an adorable yet sophisticated tote bag created through a collaboration between ROOTOTE and Sanrio Characters!


Hello! I’m Sekai, a virtual reporter who wants everyone to feel the charm of character goods, whether new or old. Today, I introduce tote bags created through a collaboration between ROOTOTE and Hello Kitty and Cinnamoroll. The design is so refined that you wouldn’t think it’s character merchandise, and it has an elegant finish that naturally complements adult coordinates. With the ease of use that ROOTOTE is known for, it’s an item that will be useful for your daily outings.

This is the “Cinnamoroll A4 Tote Bag ROOTOTE.” At first glance, it features a chic floral pattern, but upon closer inspection, Cinnamoroll is subtly hidden within, a piece that appeals to the adult sensibility. Because the design doesn’t make a bold statement, it’s easy to incorporate even for those who don’t usually carry character goods. With laminate coating applied, it resists water and dirt, making it easy to care for—a welcome feature. Since it can accommodate A4-size items, it’s useful in a wide range of scenes, from commuting to school to shopping.

It features ROOTOTE’s signature convenient side pocket “Ru-Pocket.” Perfect for storing small items you want to access immediately, such as smartphones, keys, and pass cases. It’s a reliable item for daily outings that combines cuteness and functionality.

Size: 35cm × 28.5cm × 11cm
Materials: Cotton, non-phthalate PVC laminated coating, polyester, Bellpollen, magnetic snap


This is the “Cinnamoroll Square Tote Bag ROOTOTE.”
The adorable rounded square form of 24cm x 24cm is just the right size for use as a sub-bag or lunch tote. With a gusset of approximately 12cm, it has generous storage capacity for wallets, pouches, water bottles, and more.





In addition to ROOTOTE’s convenient side pocket “Ru-Pocket,” it comes with a privacy flap that discreetly hides the bag’s contents. Your belongings won’t be easily visible, so you can carry it with privacy in mind even in crowded places or while traveling. It’s a tote bag that offers not only cuteness but also the functionality to make daily life more comfortable.


This is the “Hello Kitty A4 Tote Bag ROOTOTE.”
With a black-based sophisticated design and subtly placed Hello Kitty, it creates an adorably elegant impression. Because the design downplays its character merchandise origins, it blends naturally not only into everyday outfits but also into formal attire.

Its ease of use, with A4-size documents and files fitting neatly inside, is also appealing. It’s useful as a sub-bag for school events such as class observations, PTA meetings, and graduation ceremonies.

The opening is equipped with a magnetic snap, preventing contents from falling out while allowing smooth opening and closing.
Size: 35cm × 28.5cm × 11cm
Materials: Cotton, non-phthalate PVC laminated coating, polyester, Bellpollen, magnetic snap


This is the “Hello Kitty Square Tote Bag ROOTOTE.”
With mini bags trending now, having one sub-bag on hand is convenient for when items don’t fit in your main bag. Because of its sophisticated design, it blends easily into everyday outfits and completes an adorably elegant style.

Compact at 24cm square, but with a generous gusset of approximately 12cm, it delivers more storage capacity than its appearance suggests! The black and purple combination elevates its sophistication.



ROOTOTE × Sanrio tote bags that naturally blend into adult outfits. They’re items that combine practicality you’ll want to use every day with cuteness that brings a smile to your face. If any design catches your interest, be sure to check them out!
Here, we’ve picked up related Sanrio items. Be sure to check them out as well!
How was that? We hope you encounter wonderful character goods! Thank you so much for reading this far! I’m Sekai from Perfect World Tokyo.
cute, Perfect World Tokyo, Perfect World, Tokyo, summary, news, new arrivals, hit items, character goods, merchandise, Sanrio, Hello Kitty, Cinnamoroll, rootote, tote bag, neo
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

