This time, we’re introducing the Dream Color Schoolbag Key Holder from Sanrio. There are patterns featuring a trio including Kitty, and it’s hard to decide which one to choose! The appearance of wearing a schoolbag is so cute. Be sure to check it out.

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Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo! The key holder I’m introducing this time is the perfect size to attach to bags, backpacks, and pouches! Be sure to get your favorite one.

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First, let’s look at this trio. Size: 9cm × 8cm × 0.3cm, and each charm can be detached individually.

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The sparkling eyes are so cute!

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Next is this one. Pompompurin in the center is so adorable with both its silhouette and expression!

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You’ll feel like you’re going to school together with a schoolbag on your back!

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It would make a great gift for elementary school children!

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Next is the shaky-shaky key holder. Size: 14.5cm × 6.6cm × 0.6cm with outstanding presence! Each color comes with a matching schoolbag, making the total coordinate perfect.

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The heart on the schoolbag moves with a shaky-shaky design, so cute!

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Looking at us with sparkling eyes! You might hear people say they want to match Kitty and the schoolbag!

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Finally, My Melody. My Melody is so shamelessly cute, it’s the best.

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This time, we introduced Sanrio’s Dream Color Schoolbag Key Holder. They’re all cute, and they become endearing like our own children! Why not take this opportunity to get one?

Here are the latest news from Perfect World Tokyo. If you’d like, please check it out as well.

How was it? I hope all of you have wonderful encounters with these characters. It’s Sekai from Perfect World Tokyo!

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!