The Badtz-Maru enamel series features a glossy material that matches beautifully with purple, Badtz-Maru’s signature color, creating a design perfect for adult women. The items are practical for everyday use, with space to store commuter passes and cosmetics. From the pass cases and pouches in this enamel series, please try to find your favorite piece.


Hello! I’m Sekai, a virtual reporter who wants to share the charm of character goods, both old and new, with everyone. Today, I’m introducing Sanrio’s Badtz-Maru enamel series. From keychains to pouches, all feature glossy enamel material in a bright purple tone with an adorably sophisticated design. These are items that would match any outfit.
A Bag Accent. Puffy Enamel Keychain with Die-Cut Design


First, let me introduce the Badtz-Maru enamel keychain. Its characteristic puffy design features Badtz-Maru from behind, with a tail extending from the bottom.


The front features stylish embroidered Badtz-Maru, while the back is glossy enamel with a luxurious feel. At 8.3cm × 6.6cm × 0.7cm, this sophisticated design makes a stylish accent when attached to a bag or backpack.
Extendable Reel. Convenient Pass Case to Use While Attached to Your Bag


This is an open pass case. It features an embroidered Badtz-Maru in a pose in the center of the soft purple case.

With an extendable reel, you can conveniently attach commuter passes to your bag and use them without taking them off. Even when Badtz-Maru isn’t visible, the signature purple color and skull strap remind you of Badtz-Maru.

Open the case and an all-over pattern design featuring Badtz-Maru’s face and skulls appears. You can store plenty of items besides just commuter passes. The size is 10.8cm × 7cm × 1cm.
Lovely with a Heart-Shaped Carabiner. Easy-to-Use Circle Pouch with Wide Opening


This is a circle pouch. In the center of the round-shaped pouch, Badtz-Maru smiles back at you. Badtz-Maru’s name at the top is written in elegant gold script.


The carabiner is heart-shaped and lovely. With gussets and a wide opening, it’s easy to take items in and out. The size is 8cm × 8cm × 4cm.
With Inner Pocket for Easy Organization. Round Pouch Recommended for Cosmetics


This is a round pouch. The luxurious enamel pouch is easy to bring to the office.


Open the zipper and the inside has a pocket for convenient storage. You can neatly organize and store small items.

The size is 11cm × 17cm × 4cm. It’s large enough for not only cosmetics like foundation, but also for items like eyelash curlers.
With a Mirror for Touch-Ups. Pouch Perfect for Storing Lipstick


This is a lip pouch. The key point is its structure that makes it easy to store lipsticks.


Open the button and there’s a mirror inside for quick touch-ups. The size is 11cm × 8.5cm × 4cm.
A Point of Your Outfit. Easy-to-Use Round-Bottom Drawstring Bag with Matching Pouch


Finally, I’m introducing a round-bottom drawstring bag. The rounded bottom makes it easy to store thicker items.


It comes with a drawstring pouch, so you can tie it tight to hide what’s inside and prevent items from falling out.

The size is 20cm × 22.5cm × 15.5cm. It’s a bag recommended as an accent point to your outfit.

When you have them all together, it’s quite impressive. Purple, Badtz-Maru’s signature color, is expressed in an elegant bright shade with a glossy enamel material. All items have a luxurious finish, so they’ll come in handy during slightly more dressed-up occasions. Why not brighten your everyday life with the adorably sophisticated Badtz-Maru enamel series?
We’ve picked up related Sanrio items here. Please check them out as well.
How was it? I hope you all have a wonderful encounter with Badtz-Maru…This is Sekai from Perfect World Tokyo!
Sekai
Virtual Reporter for Perfect World. The person inside is a character goods collector reporting on various items.
Cute, Perfect World Tokyo, Perfect World, Tokyo, Summary, News, Latest, Hit Items, Character Goods, Goods, NEO, Sanrio, Badtz-Maru, Pass Case, Pouch, Keychain, Bag,
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

