Sanrio × Kurahashi Rei | Enhance That Retro Feeling! Obsessed with Die-Cut Pouches and Drawstring Pouches That Pay Attention to Design

Do you know Kurahashi Rei? Kurahashi Rei is an illustrator and picture book author who draws with a touch reminiscent of old picture books from overseas, and a unique color palette and worldview. The Sanrio collaboration with Kurahashi Rei features retro and gentle characters that evoke a nostalgic atmosphere. This time, we’ll introduce these retro illustrations placed on pouches.

Hello! I’m Sekai, a virtual reporter who wants everyone to feel the appeal of character goods, both old and new. This time, I’ll introduce Sanrio and Kurahashi Rei’s collaborative die-cut pouches and drawstring pouches & hair scrunchies. A die-cut pouch that will surely become a stylish accent if attached to your bag, and a drawstring pouch with a nostalgic atmosphere. Which will you choose?

Enjoy Characters All Over the Fabric! Die-Cut Pouch with Carabiner

First, here’s “Marron Cream Die-Cut Pouch Pink.” A mini pouch die-cut to match a girl’s pigtails and a fluffy spreading skirt. A large ribbon tied to the zipper pull catches the eye.

The pink sleeves are also puffy, and the soft fabric of the dress gently wraps around the girl. The face of Marron Cream on the chest looks as if it’s protecting the girl. The size is 11cm × 8cm × 1cm, and attaching it to your bag with a carabiner will make a stylish accent.

Here’s “My Melody Die-Cut Pouch Blue.” Perhaps she’s playing with a My Melody puppet. The design is endearing—a girl dressed in a pink polka dot dress as if inspired by My Melody. The combination of pink and light blue colors creates a bright and gentle impression.

Here’s “Hello Kitty Die-Cut Pouch Red.” A vivid red item that’s Hello Kitty’s signature color. A girl in a red and white dress and a small Hello Kitty are heading out somewhere. We’ve die-cut this heartwarming scene of the two stopping for a moment.

Here’s “Kiki and Lala Die-Cut Pouch Purple.” With their waists bent, what are they gazing at? The two holding Kiki and Lala dolls even have the same hair colors as Kiki and Lala, as if they’ve become Kiki and Lala themselves. A mini pouch that captures a mysterious scene—you can’t help but wonder what story lies behind it.

Die-cut pouches with soft forms that encapsulate scenes where each Sanrio character and a girl are together. Dip your beloved bag or backpack into the world of Kurahashi Rei and Sanrio’s collaboration.

That Nostalgic Feeling of Cinching It Closed. A Drawstring Pouch with Hair Scrunchie That’s Perfect for Storing Cosmetics

Next, we introduce “Hello Kitty Drawstring Pouch & Hair Scrunchie Red.” The red and yellow color combination expresses Hello Kitty’s charm.

Since it comes with a matching color scrunchie, you can add color to your hair with a Hello Kitty-inspired scrunchie. With its deep and sophisticated red as the base, it will look good with a calm outfit too.

The size is 25cm × 15cm × 0.1cm, making it perfect for storing items like combs and mirrors to quickly touch up your appearance.

Here’s “My Melody Drawstring Pouch & Hair Scrunchie Blue.” The light blue body, pink top, and pink dress are its charm—gentle colors that warm your heart when you see My Melody and a girl playing together.

The scrunchie has a light blue base, giving it a somewhat sporty and refreshing impression. It’s an accessory you’ll want to use for hair arrangements on days when you want to look energetic and stylish.

Finally, here’s “Assort Drawstring Pouch & Hair Scrunchie Ivory.” An assorted design where you can glimpse girls spending their own time with Hello Kitty, My Melody, Marron Cream, and Kiki and Lala. Each Sanrio character’s motif also fits beautifully, filling the frame.

The ivory body and wine red top create a chic and sophisticated finish. The scrunchie also has an ivory base, creating a simple yet elegant atmosphere.

Of course, it’s great for carrying scrunchies, and also recommended as a small item holder for cosmetics. Simply pull the strings tight for easy opening and closing, reminiscent of lunch bags and gym bags we used at school as children.

All of them featured Sanrio characters designed in Kurahashi Rei’s unique and retro touch. Whether they become a striking accent or a subtle design you admire, they all enrich your daily life. Please try using a pouch that makes your heart skip a beat!

Here, we’ve picked up collaborative items from Sanrio × Kurahashi Rei. Please take a look as well.

How was it? I hope you have a wonderful encounter with characters. I’m Sekai from Perfect World Tokyo!

Sekai
Virtual reporter for Perfect World. The person inside reports as a collector of many character goods.

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(C) 2026SANRIO CO.，LTD.TOKYO JAPAN(L) (C)くらはしれい/Gakken

This is a translated report from Japan’s Perfect World Tokyo.