Kurahashi Rei is an illustrator and picture book author whose charm lies in illustrations with a touch reminiscent of old foreign picture books and a unique color palette. With retro illustrations that evoke a nostalgic atmosphere, the items from her collaboration with Sanrio are all stylish and easy for adults to use. This time, we’ll introduce bags that add a vibrant touch to your outfit.
Hello! I’m Sekai, a virtual reporter who wants everyone to feel the charm of character goods, both old and new. This time, I’ll introduce bags from the collaboration between Sanrio and Kurahashi Rei. From highly practical tote bags that fit A4 sizes, to insulated totes that make lunchtime enjoyable, to eco bags perfect for unexpected shopping trips—all feature retro cute designs you’ll want to use right away.
Piping as a Highlight! Large Tote Bags That Fit A4 Sizes
First, let me introduce the “Hello Kitty Tote Bag Red.” This item catches your eye with its vivid red body that evokes the red ribbon Hello Kitty always wears.
In the center white frame, a little girl dressed in a Hello Kitty-inspired outfit gazes affectionately at a tiny Hello Kitty. The subtle collaboration illustration is surprising—at first glance, you might not even notice Hello Kitty is there.
The vivid red body is framed by piping in a subdued brown tone, which makes a striking impression. The back logo is elegantly trimmed with lace. Every detail is finished with care, conveying the love for both Sanrio and Kurahashi Rei’s illustrations in this tote bag.
This is the “My Melody Tote Bag Blue.” It features a design of a little girl in a pink dress and My Melody together in harmonious fashion. The blue body creates a fresh positivity, while emphasizing the two pink figures in the center.
The back features a clean, refreshing blue. The white lace-trimmed logo resembles white clouds floating in blue sky, giving you a crisp, refreshing feeling.
This is the “Assorted Tote Bag Ivory.” The appeal lies in the ivory and all-over pattern design that pairs well with any outfit. Little girls and Sanrio characters in retro cute style neatly fit within elegant frames.
The back is simply finished in one calm ivory tone, and the subtly placed lace logo conveys an elegant, understated atmosphere.
The size is 38.5cm × 35cm × 0.5cm. It’s large enough to fit A4-sized files and notebooks, making it practical and easy to use. The thoughtful design even includes two types of handles—one for shoulder carrying and one for hand carrying.
This tote bag works for many occasions, from daily school commutes to weekend outings.
Perfect for Daily Lunches and Picnics! Excellent Sense in Insulated Tote Bags
This is the “Hello Kitty Insulated Tote Bag Red.” This item excels at keeping things from warming up when you want them to stay cold.
The size is 24cm × 24cm × 13cm. With plenty of gusset space, it’s easy to fit in bento boxes and bottles. There’s also an inner pocket, perfect for storing ice packs or frozen gelatin.
This is the “Assorted Insulated Tote Bag Ivory.” With a little girl and Sanrio characters keeping your food and drinks cold inside, this is an item where your refined taste will surely be noticed when you casually use it at lunchtime.
These insulated tote bags are perfect companions for daily lunches and picnics.
For Unexpected Shopping and as a Sub-Bag! All-Over Pattern Eco Bags That Make You Want to Search for Sanrio Characters
This is the “Assorted Eco Bag Green.” With a soft green body and warm colors used on the frames and handle edges, this eco bag creates a heartwarming impression. The all-over pattern design makes you want to carefully search for which girl is where with which Sanrio character.
It comes with a pouch, so you can fold it up and carry it in your bag anytime. It comes in handy for unexpected shopping or when your luggage gets heavier.
This is the “Assorted Eco Bag Beige.” The beige body combined with blue on the handle edges creates a calm color palette. The girls and Sanrio characters appear to float freely in the eco bag fabric, creating an open, unconfined design.
The eco bag storage pouch is a cool, refreshing blue. The clean white logo and lace stand out beautifully.
Finally, I’d like to introduce the “Assorted Eco Bag Ivory.” Multiple elegant frames are layered, and within them, girls, Sanrio characters, ribbons, apples, and other motifs are arranged—a design you can’t take your eyes off.
Fold it compactly and keep it in your bag so you’re always ready. You won’t have to panic with unexpected shopping.
Whether for storing pet bottles or umbrellas, these work great as sub-bags too. ◎ Try using them for short outings. These eco bags let you enjoy different atmospheres—some with designs neatly framed, others with more open, free designs—all in the same all-over pattern.
Every item not only pays attention to the collaboration illustration part, but also to the overall color balance and how the illustrations are displayed on the item—bags that make you swoon. Whether you collect multiple bags of the same type or multiple bags with the same design, it sounds fun. Please use these Sanrio and Kurahashi Rei collaboration bags to elegantly style your outfits.
We’ve picked up related items from the Sanrio and Kurahashi Rei collaboration. Please check them out too.
How was that? I hope there’s a wonderful encounter between you all and these characters… I’m Sekai from Perfect World Tokyo!
Sekai
Virtual reporter for Perfect World. The person inside is a report by many character goods collectors.
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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.
