Hello, my name is Sekai from Perfect World Tokyo, and I’d like you all to experience the charm of character goods, both old and new! This time, I would like to pick up one item from the official store, which is an item by Rune Naito.

Rene Naito, the pioneer of kawaii

Rene Naito is the artist who created the prototype of Japan’s unique “Kawaii” culture, which has now spread throughout the world. At the time, she transformed negative images such as childishness and puniness into the dainty image of “kawaii. Without her, we would not be able to talk about “kawaii,” and she is truly a pioneer of “kawaii. This poster series is an item that allows you to enjoy such wonderful posters at home.

Rene Naito, the pioneer of kawaii

The posters are BE size (approx. 36cm x 25cm). These posters are not too big and are room-friendly. If you love them, it seems possible to put them all together. Perfect World Tokyo also features tapestries of anime items, but most of these are a bit larger, such as A1 size, so the size is for “true fans,” but they have been wonderfully reduced to a smaller size, thanks to the manufacturer.

Many of the designs are of the girls who graced the cover of Junior Soreyu magazine, the magazine in which Rene Naito made her debut as an artist. With a design touch that was completely different from the girls’ illustrations of the time, she quickly became an artist of note as a pioneer of “kawaii” (cute).

Rene Naito, the pioneer of kawaii

The girls with brown or golden hair, long eyelashes, and big eyes were the opposite of the impression of the quiet girls of the past, and they quickly became the object of admiration among the junior generation. The cheerful and energetic girls painted by Renée, with their lovely expressions, seem to cheer us up as well.

Rene Naito, the pioneer of kawaii

Renée has been a fan of foreign movies, magazines, and music since her childhood, and the stylish Western-style dresses worn by her characters are also attractive.

Rene Naito, the pioneer of kawaii

The girls that Rene draws are just too fashionable. They are so fashionable and attractive that we want to imitate them. These designs have always been very popular and influential in the fashion world. She has a fabulous sense of fashion.

Rene Naito, the pioneer of kawaii

Rene Naito designs not only girls but also many animals in her own way. Her unique and comical touch is a distinctive feature of her work.

Rene Naito, the pioneer of kawaii

Here is a poster modeled after Snow White. Rene Naito’s works also include a series of legendary and fairy tale inhabitants. The characters have gentle expressions and bright colors, and the design is very relaxing.

Rene Naito, the pioneer of kawaii

Rene Naito’s appeal is boundless. She has drawn numerous characters in a wide variety of designs and models, but what they all have in common is their lovable expressions and gentle smiles. They are sure to brighten up any room as interior decoration. Just looking at them will give you inspiration, too…!

How was it? We wish you a wonderful encounter with the world of Rune Naito. Thank you for reading this far. This is Sekai from Perfect World Tokyo!

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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!