“Rilakkuma,” loved by both adults and children alike. A convenient reel-attached mascot of these Rilakkuma characters that soothes just by looking at them has made an appearance. Attaching it to your bag will make your daily outings even more enjoyable.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
This time, I’m introducing a reel-attached mascot keychain inspired by Rilakkuma. The fluffy texture that makes you want to touch it and the striking design are irresistible. Furthermore, with the reel attachment, opening and closing keys is smooth and easy. Let’s check out the lineup that combines both appearance and usability.

First, I’d like to introduce the familiar Rilakkuma keychain with classic adorable charm. The soft, fluffy texture that makes you want to touch it is simply irresistible.

The back view even accurately recreates the zipper on the back. The attention to detail is evident, and the more you look at it, the more affection you develop for this item.

The size is 11cm x 8cm x 4cm, making it quite noticeable. It’s perfect for adding a cute accent to your bag. With a reel that extends about 40cm, you can smoothly open and close keys or touch gates at ticket barriers while keeping it attached to your bag. It’s also a nice bonus that you don’t have to take it out of your bag.



For those who love Rilakkuma but find it a bit difficult to coordinate with their outfits, a beige-toned Rilakkuma version with softer, gentler colors is recommended. It blends naturally with your bag without disrupting its atmosphere, giving off an adult-cute vibe.


For those who are fans of Korilakkuma, you can choose from two different types as your favorite. They may look similar at first glance, but the fur color and eye color are actually completely different!

This one is the standard version with black eyes. It’s a must-have item for those who love the classic style.

In contrast, this one is a Korilakkuma with a different vibe, featuring greige-colored eyes. Like the Rilakkuma mentioned earlier, it seems to suit those who enjoy light-colored fashion or prefer clean and elegant coordinates. It’s so cute that you’ll want to collect them to match the atmosphere!


Once you have Rilakkuma and Korilakkuma, you’ll naturally want to complete the set with Kiiroitori too.

The classic vibrant yellow Kiiroitori is truly striking when attached to your bag or pouch as an accent! It will also serve as a great marker to identify your belongings.

The light-colored version of Kiiroitori takes on a completely different, soft and gentle atmosphere. While the vivid yellow that energizes you every time you see it is appealing, the pale yellow that soothes and comforts you is equally charming.


I’ve introduced the Rilakkuma “Reel Mascot” that not only soothes you with its fluffy appearance but also streamlines your everyday actions. It’s a perfect item for yourself as well as a small gift for friends who love Rilakkuma. Please take this opportunity to get your favorite character and color, and enjoy your outings together.
Here’s the latest news from Perfect World Tokyo. Feel free to check it out as well.
How was that? I hope you have a wonderful encounter with Rilakkuma.
Thank you for reading this far! I’m Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

