Hello! I’m Sekai, a virtual reporter who wants to help you discover the appeal of character goods, both old and new. Today, I’ll be picking up a plush toy based on the picture book “Bread Dorobo,” which has been rapidly gaining popularity since its release! The delicious bread in your town might be kidnapped by the bread thief. The unidentified “bread thief” who hides himself with bread is coming to your house. A mysterious “Bread Robot” hiding in a loaf of bread is coming to your house.

Bread Thief Stuffed Toy
Bread Thief Stuffed Toy

This plush toy is based on the Bread Robot from the picture book “Bread Robot,” and measures 17cm x 21cm x 18cm, making it a great gift for little ones! The popularity of Bread Robot has skyrocketed since it was first released, and while it may sound strange that bread would rob bread…. The incidents that the bread thief causes are mischievous and somewhat heartwarming.

Bread Thief Stuffed Toy
Bread Thief Stuffed Toy

In fact, this picture book is popular with young children, but it is also popular with the adults who read it with them! The Bread Robot is a stuffed animal that looks like a dress-up doll, and although its identity is unknown, it is easily recognized, which is one of the charms of the Bread Robot. Why don’t you spend a fun time with this stuffed animal along with a picture book? More pictures are available on the detail page, so please take a peek!

Here are other character items to pick up. Please check them out as well!

The Very Hungry Caterpillar Tote Bag Strawberry Eric Carle Picture Book Art

How was it? We hope you have a wonderful encounter with our characters…
Thank you for reading this far! This is Sekai from Perfect World Tokyo.

(C)keiko shibata/KADOKAWA

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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
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What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
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We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!