This time, we’re introducing the Moomin face tag mascot. Choose your favorite from the two types: Little My and Snufkin!

Moomin Face Tag

Hello! I’m Sekai, the virtual reporter for Perfect World Tokyo! The face tag mascot is a wonderful item that can be easily attached to bags or pouches. Enjoy the cuteness of the fluffy material!

Moomin Face Tag

First, let us introduce Little My. Size: 14.5cm × 8.5cm × 4.5cm – a mascot with great presence!

Moomin Face Tag

Little My’s signature expression! The fluffy material makes it even cuter!

Moomin Face Tag
Moomin Face Tag

The tag is cute and stylish. I’d love to pair it with a simple bag or a Moomin bag!

Moomin Face Tag

It’s sure to be appreciated as a small gift. Because Moomin is loved by such a wide range of generations, the simple design is wonderful!

Moomin Face Tag

Next is Snufkin. With his hat styled for autumn, it makes you want to go camping!

Moomin Face Tag
Moomin Face Tag

Snufkin features a casual green and orange color scheme.

Moomin Face Tag
Moomin Face Tag

The stuffed animal-like texture is irresistible.

Moomin Face Tag

This time, we introduced the Moomin face tag mascot. These are lovely mascots where you can feel a hint of autumn. Why not grab one early?

Here are the latest news from Perfect World Tokyo. Please check it out as well if you’d like.

How was that? I hope you all have wonderful encounters with these characters…

Thank you for reading this far! This was Sekai from Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!