The cute rabbit character “Miffy” is celebrating its 70th birthday and is currently very popular.

Happy 70th Anniversary to Miffy!! With that in mind, special anniversary design items are appearing one after another. This time, we’re focusing on a matt-dyed keychain from Miffy featuring different versions of Miffy from various eras die-cut by decade.

Hello! This is Sekai, the virtual reporter for Perfect World Tokyo!
Today I’m introducing lifestyle items featuring “Miffy,” a character with simple design and adorable charm that is popular with adults as well. This time, it’s a matt-dyed keychain with a design commemorating the 70th anniversary!


This is Miffy’s 70th Matt-Dyed Keychain from 1963 – 70th Anniversary History. This item features previous versions of Miffy die-cut by decade, allowing you to feel Miffy’s history in this matt-dyed keychain design.


There are different designs as well. This one is Miffy’s 70th Matt-Dyed Keychain from 1986 – 70th Anniversary History. You can enjoy slightly different versions of Miffy from each era, and this is an irresistible design for fans! It’s an incredibly hot anniversary item.


This is Miffy’s 70th Matt-Dyed Keychain from 2011 – 70th Anniversary History. With its matte coloring, it’s not just cute but also gives off a stylish impression. This is definitely something you’d want to attach to your bag and celebrate the 70th anniversary together with Miffy. Size: 8.7cm × 5.7cm × 0.3cm Material: PMMA, Brass


Miffy also has other items like this. This is a Clear Multi Case (SS) MIFFY FRUITS Pouch.

It’s a convenient item that can store small accessories and medicine. Since it’s made of clear material, you can see through it to confirm what’s inside without opening it. Size: 7.5cm × 9cm × 2cm Material: PVC


This is Miffy’s Clear Multi Pouch in Yellow Colorful Sagara.

Miffy’s designs are often natural and gentle with flowers and animals, so just looking at them feels soothing. The colorful palette makes you feel happy. It comes with a carabiner, so you can attach it to your favorite bag or backpack and use it in both a convenient and cute way. Size: 10.5cm × 7.8cm × 2cm Material: PVC, Aluminum, Acrylic
This time, I introduced Miffy’s 70th Matt-Dyed Keychain. Featuring designs of Miffy throughout the ages to commemorate the anniversary, it’s a design perfect for a commemorative occasion. With slightly different Miffy designs to enjoy from each era, isn’t this a must-see item for Miffy fans? Why don’t you also take this opportunity to celebrate Miffy’s anniversary together with us?
Here are the latest Snoopy news. Please feel free to check them out as well.
How was that? We hope you have wonderful encounters with these characters.
Thank you for reading this far! This was Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

