Today, we’re introducing Miffy’s foldable insulated cooler bag. With two sizes available—12L and 25L—you can choose the perfect size to match your lifestyle! Be sure to check it out.

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Hello! This is Sekai, a virtual reporter for Perfect World Tokyo! The Miffy insulated cooler bag we’re introducing today is sure to be a great helper not just in summer, but year-round. You can use it in various situations—shopping, outdoor activities, children’s sports events, and more!

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Let’s start with the 12L size. Look—cute Miffy is gazing at you from the bag!

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The subdued colors make it easy to use in any setting!

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With shoulder straps, it’s convenient to carry!

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The interior is removable, which is a great detail that helps prevent dirt and keeps the bag clean for long-term use.

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You can use it for casual leisure outings too!

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This is the 25L size. For those who like to carry more items or for family outings, this larger size will be perfect!

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The marine-like stripes with cute fruits are so charming and soothing!

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It opens wide, making it easy and comfortable to put items in and take them out!

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It’s sturdy and well-made, so you can use it with confidence for a long time.

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ミッフィー保冷バッグ

With plenty of capacity, it’s perfect for family and group outings.

We’ve introduced Miffy’s foldable insulated cooler bag today. Since you can choose based on your needs, getting both sizes is also a great option! Why not grab one (or both!) during this opportunity?

Here’s the latest news from Perfect World Tokyo. Please take a look if you’re interested!

How was that? We hope you have wonderful encounters with your favorite characters. This was Sekai from Perfect World Tokyo!

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!