A WEB POPUP of the popular series “Mahō no Shokuiku Ehon Series” by “Mai no Oyatsu,” who is active as an illustrator and cooking creator, is being held at the Perfect World Tokyo online shop! “Mai no Oyatsu” is popular mainly on SNS and other platforms. Not only do the illustrations look delicious, but they also have a lovely touch that makes you feel warm and kind. This time, I’d like to introduce the items available for purchase at the POPUP!

Hello! I’m Sekai, the virtual reporter for Perfect World Tokyo! Personally, I also look forward to the daily Instagram updates of “Mai no Oyatsu.” Of course, the Mahō no Shokuiku Ehon Series, and the daily recipes are also very delicious and exciting, so I recommend them!

The WEB POPUP will be held from July 10 (Thursday) 10:00 to September 10 (Thursday)!

There are only cute items, perfect for yourself as well as gifts for picture book lovers and children.

Magnets that randomly boost your mood! Enjoy making bento boxes.

First, I’d like to introduce magnets of rice balls and side dishes. Since they’re included randomly, the moment you open them is already fun! Personally, I’m aiming for the omurice.

Mai no Oyatsu POPUP

Here’s the lineup of rice ball magnets. The fact that each one has a different expression is also quite cute. You can enjoy the gentle touch of colored pencils on each one.

Mai no Oyatsu POPUP

Not just rice balls, but also side dish magnets. There are plenty of standard side dishes and they look delicious! Of course, it’s also great to enjoy them by putting them on the refrigerator.

Mai no Oyatsu POPUP

If you get it as a set with a separately sold plate, you can enjoy creating your original bento box. Why not try making your favorite bento box together with your child?

Stacking mug cups that make the dining table even cuter

Next is this stacking mug cup. It’s just the right size for children and will definitely make you want to use it every day! Size: 9.6cm×8cm, made of ceramic.

Mai no Oyatsu POPUP

Not only does it look delicious, but there’s also the rice ball illustration that heals with cuteness, or

Mai no Oyatsu POPUP
Mai no Oyatsu POPUP

There’s also this illustration that has warmth and makes you think “I’d like to actually make a plate like this.” Since it can be stacked, it’s also recommended to get matching ones for your family or siblings. Space-saving storage is great!

Simple, easy to use, and definitely cute cutlery

Next is the cutlery you’ll want to get for the whole family. It fits nicely in children’s hands and makes you feel grown up!

Mai no Oyatsu POPUP

This is a dinner spoon that’s essential at the dinner table every day. The handle features a fluffy and delicious-looking tarako (fish roe) rice ball.

Mai no Oyatsu POPUP

This is a curry spoon that you’ll definitely want to use when eating curry. You’ll be amazed at how easy it is to scoop!

Mai no Oyatsu POPUP
Mai no Oyatsu POPUP

There are 2 types of dinner forks. From hot dogs that children like to green peppers that many children find difficult, “Mai no Oyatsu” transforms all of them into cute illustrations! They’re amazing!

Acrylic key holders and reflective key holders you’ll want to attach to your bag.

Next are acrylic key holders that you’ll inevitably want to collect because they’re random. Size: 5cm×5cm×0.3cm, and it’s definitely cute even attached to a child’s bag! Matching parent and child is also nice.

Mai no Oyatsu POPUP

Both rice balls and plates are so cute! I’m getting the urge to complete the collection.

Mai no Oyatsu POPUP

This is a reflective key holder. The shimmer of the green pepper nestled right next to the smiling rice ball is too realistic! While most reflective key holders are simple, this one has a cuteness you’d be happy to carry!

Mai no Oyatsu POPUP

There’s also omurice. The ketchup puff is beautifully reproduced, and you can tell how carefully it was drawn.

A 2-way mirror with a cuteness you’ll want to brag about.

Mai no Oyatsu POPUP
Mai no Oyatsu POPUP
Mai no Oyatsu POPUP

Here are 2 designs of 2-way mirrors. When looking at “Mai no Oyatsu’s” illustrations, you’ll constantly want to eat bento! A mirror that’s convenient for checking your appearance is a must-get item!

Don’t miss out on stickers and files!

Mai no Oyatsu POPUP

Here are name stickers you’ll want to use for labeling preschool supplies. The gentle colors look great on items for both boys and girls!

Mai no Oyatsu POPUP

This is an A5 clear file that comes with recipes – how great! You can use it to hold documents, to hold illustrations your child drew, and much more.

This time, we’ve introduced all the WEB POPUP items from the popular series “Mahō no Shokuiku Ehon Series” by “Mai no Oyatsu,” who is active as an illustrator and cooking creator!

The WEB POPUP will be held from July 10 (Thursday) 10:00 to September 10 (Thursday). Why not take this opportunity to enjoy this gentle world?

The WEB POPUP site is here. https://perfectworld.tokyo/mainooyatsu/

Here’s the latest news from Perfect World Tokyo. We’d appreciate it if you’d take a look.

How was that? We hope you have wonderful encounters with characters…

Thank you for reading this far! I’m Sekai from Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!