A sophisticated and adorably cute checked tote bag has arrived from a collaboration between Hello Kitty and ROOTOTE. The design features a tartan check pattern with Hello Kitty’s face and ribbon embroidered in gold-colored thread, exuding elegance. Available in two sizes—the compact “Baby Roo” and the “Deli” which is perfect for everyday use—these bags are recommended as accents to your autumn and winter outfits.


Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo.
There are 3 color options available. Since the storage capacity and usability differ depending on the size, please find your favorite based on your needs and preferences!

This is the “Baby Roo,” which has a cute rounded shape.

The design features a tartan check pattern with Hello Kitty’s face and ribbon embroidered in gold-colored thread. The gold shimmer stands out beautifully against the check pattern, and you can feel Hello Kitty’s characteristic cuteness even within the sophisticated aesthetic!

The size is 18cm × 18cm × 14cm. Despite being compact, it can perfectly fit a 500ml plastic bottle vertically. You can also fit a wallet, smartphone, and mini pouch, making it ideal for quick outings. It would also work well as a sub-bag.

It’s equipped with a base plate, which is great because it maintains a beautiful silhouette even when filled with items.

There’s a roo pocket on the back, which is convenient for storing items like a smartphone that you want to access quickly.

The opening is fitted with a dot button closure.

The colors available are green, red, and navy in all 3 options. The mood changes depending on the color of the check pattern, so you’ll want to choose your favorite color!

Next up is the “Deli,” which is just the right size for everyday use.

The design is so fashionable that Hello Kitty’s face emerges from the embroidery of the ribbon, whiskers, eyes, and nose!

The size is 24.5cm × 36cm × 12cm. It can neatly store all the items you want to carry daily, such as A5 notebooks, long wallets, bottles, pouches, and folding umbrellas.

There are pockets inside.

And on the side, there’s also the roo pocket that ROOTOTE is known for. With a zipper, it’s convenient for storing valuables like keys and card cases.

This one also has a base plate and is made with firm fabric, so it stands well even when filled with items.

The colors are also the same—green, red, and navy in all 3 options. The gold embroidery of Hello Kitty stands out beautifully against the muted check pattern, making it a great accent to your outfits.
This tote bag lets you enjoy the cuteness of Hello Kitty along with a sophisticated check pattern. Adding Hello Kitty’s bag to your everyday outfits will expand your style options and brighten your mood! Why not incorporate it as a new item for your autumn and winter fashion?
Be sure to check out other Hello Kitty related items.
How was that? I hope you have a wonderful encounter with Hello Kitty. I’d be happy to see you again at our next news update. This was Sekai from Perfect World Tokyo!
かわいい,パーフェクトワールドトーキョー,パーフェクトワールド,トーキョー,まとめ,ニュース,新着,ヒットアイテム,キャラクターグッズ,グッズ,おしゃれ,サンリオ,ハローキティ,チェック柄トートバッグ,トートバッグ, ROOTOTE,ベビールー,デリ,neo
This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

