
ROOTOTE is a bag brand known for its commitment to ease of use that fits seamlessly into everyday life. The appeal of this brand lies in items packed with thoughtful features designed for daily use, such as easy access to contents and portability. This time, we’re introducing a collaboration item featuring Hello Kitty that combines such practical usability with playful design.


Hello! I’m Sekai, a virtual reporter who wants everyone to feel the charm of character goods, whether new or old. This time, I’m introducing a tote bag that’s a collaboration between ROOTOTE and Hello Kitty. Based on a check pattern with a calm aesthetic, Kitty’s face is boldly embroidered. It’s a piece that exudes intelligent and sophisticated charm while capturing Hello Kitty’s signature adult cuteness.

This is the “Hello Kitty Check Pattern Tote Bag (Small) Navy.”
From ROOTOTE’s “Baby Loo” series, the size is 18cm × 18cm × 14cm. While compact, it’s a size that’s easy to use for short outings. What stands out against the navy check pattern is the gold embroidery boldly featuring Kitty’s face. The elegant sparkle becomes an accent, creating an adult-cute style.

Despite its compact size, it has a solid gusset for excellent storage capacity. With a bottom board, even when items are placed inside, the bag’s silhouette remains beautifully maintained. The mouth is a dot button design, which is nice because the contents aren’t easily visible.

Additionally, it features an interior pocket and a back Roo pocket, allowing you to store small items card-sized. It’s convenient to separate and store things you want to quickly access, such as shop cards or lip balm.



This is the “Hello Kitty Check Pattern Tote Bag (Small) Red.”
The warm red check pattern catches the eye and is perfect as a coordinate accent. The gold embroidery boldly featuring Kitty’s face adds a touch of elegance.

Despite being compact, it has a solid gusset, so you can store everything you need for a short outing, such as a smartphone, bi-fold wallet, handkerchief, and a 500ml plastic bottle. It’s also recommended to use it as a lunch bag to carry bento boxes and beverages!



The back Roo pocket is convenient for storing frequently used items like a smartphone. You can quickly retrieve it without opening the bag, making it extremely practical!



This is the “Hello Kitty Check Pattern Tote Bag (Small) Navy.”
Against a calm navy check pattern, the gold embroidery boldly featuring Kitty’s face serves as an accent. The overall impression is chic, making it easy to match with a wide range of coordinates from casual to refined, and it’s also recommended for adult women. With its sophisticated design, it works perfectly for everyday outings as well as being incorporated as a work bag.





The plump silhouette when held in hand is also great! Not only is it practical and easy to use, but it’s an adult-cute tote bag that pays close attention to how it looks when carried.

This time, I introduced check pattern tote bags from the collaboration between ROOTOTE and Hello Kitty. The design of calm check patterns combined with Kitty’s gold embroidery is perfect for autumn and winter coordinates. Why not incorporate an adult-cute bag and enjoy fashion for the upcoming season?
Here, we’ve picked up related items from Sanrio. Be sure to check them out as well!
How was it? I hope you have a wonderful encounter with characters. Thank you so much for reading! This is Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

