Do you know about Esther Bunny? It’s a pop and girly character designed by Esther Kim, a Korean-American designer. With its signature large ears and sparkling eyes, it’s an adorable design that has garnered attention in Japan, with popup shops being held. Now, this Esther Bunny has appeared as a tote bag perfect for commuting and school. While featuring basic colors, the die-cut design shows careful attention to detail in this item.


Hello! I’m Sekai, a virtual reporter who wants to help everyone appreciate the charm of character goods, both new and old. This time, I’m introducing the Esther Bunny Tote Bag. Incorporating the theme of “self-love,” this bunny has become popular in Japan, especially among Gen Z. Please be sure to check it out.
Stylish Face Design Tote Bag with Die-Cut

This is the Esther Bunny “Face Die-Cut Mini Tote Bag.” The shape cut to match Esther Bunny’s face is incredibly stylish!

The big ears and round sparkling eyes are so cute. The Esther Bunny series incorporates a wonderful theme of “self-love.”

It’s the perfect size for storing your smartphone and towels. Great for a quick outing.

Even though it’s a mini tote, it has a solid gusset that opens wide and is easy to access, which is great.
Size: 30cm × 26cm × 10cm

A cute and stylish design that makes you want to carry it with you every day. The basic fabric material makes it easy to match with anything, which is wonderful.

This is the Esther Bunny “Pose Die-Cut Tote Bag.” This one also has a wonderfully casual shape. The Esther Bunny striking a pose is also adorable.


Size: 39cm × 39cm × 10cm
The size is just right for commuting and school. Every time you pick it up, your mood seems to brighten.


A convenient item that opens wide and holds plenty. It would also work well as a sub-bag.
Size: 39cm × 39cm × 10cm


Both feature naturally flowing die-cut curves that are incredibly stylish. The same series themed around “self-love” has a pop design that uplifts your mood—an item you’ll want to use every day.
Little Carry Pouch for Adorably Carrying Your Favorite Items

This is the “Esther Bunny Little Carry Pouch in Pink” with plenty of frills and sweet pink coloring that’s just adorable. With a transparent case, you can carry cute small items or your favorite plushies inside and take them with you—an item Esther Bunny fans definitely shouldn’t miss.
Size: 15cm × 9cm × 3.5cm


It opens all the way around so it’s easy to access items, and you can see what’s inside, which is super convenient.


And it even has a heart-shaped carabiner!! The attention to detail in the design is sure to capture the hearts of adult women.

Available in two colors: pink and white. The white version features bunnies with expressive faces—very cute!! Take them out with you and your mood will lift, making for enjoyable times. Why not check out the entire series and carry the world of Esther Bunny with you?
Having cute items in your hands at school or work really boosts your mood, doesn’t it? Be sure to check out the Esther Bunny mechanical pencil as well!
How was that? I hope you all have a wonderful encounter with Esther Bunny… I’m Sekai from Perfect World Tokyo!
Sekai
Virtual reporter for Perfect World. The person behind the account reports alongside many character goods collectors.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

