Do you know Daisy Lovers and Angel Blue? They are fashion brands of Narumiya International, a Japanese children’s clothing manufacturer. This children’s clothing brand was very popular in the Heisei era! The pop characters of the brand grabbed the hearts of children at the time. The NARUMIYA characters have returned in 2025!
These are Nakamura-kun and Rukky, the unique characters of each brand. Adults who were children in the early Heisei era are now very excited! We are happy to have them back as Heisei girls’ goods!
In this issue, we will introduce selected items from the nostalgic Heisei retro Daisy Lovers and Angel Blue!
Hello! This is Sekai, your virtual reporter here at Perfect World Tokyo!
Heisei girls’ goods are booming! We have picked up some nostalgic items from two of the most popular children’s clothing brands, Daisy Lovers and Angel Blue!
Daisy Lovers Angel Blue Puri Nui Mascot Keychain with Carabiner
Angel Blue Nakamura-kun mascot with star-shaped carabiner!
I’m so nostalgic! I am a Heisei girl, so I used to have clothes of Angel Blue, Daisy Lovers, Mezzo Piano, and Pomponette brands!
This is Daisy Lovers’ lookie-loo. The pop and unique characters were very impressive at the time.
The faces are distinctive and cute visuals. Speaking of Daisy Lovers, the surf-style designs that were popular at the time were very fashionable, and I think that Looky and Minky are also a little bit of a surf-style gal-type.
The hibiscus symbolizes the surf style. I think the surf-kei boom has gone before we know it, and we find ourselves in an adult fashion.
The star-shaped carabiner on the front makes it pop! It’s perfect for the characters.
Put it on your bag or pouch to show off your charms! Daisy Lovers and Angel Blue were a bit expensive, so now that I am an adult, I feel like getting them in large quantities.
Daisy Lovers Angel Blue Chibi Plush
Daisy Lovers and Angel Blue chibi plushies!
Decorate it with a looky-loo and minky and you have a Heisei room at once! The small size and flashy colors make a big impact!
It will make your room feel like you are back in the Heisei era at once! I think it’s great that the brand continues to be loved even after 2025.
My friend had Nakamura-kun and Hana-chan stickers on the back of her phone case. Now they are extremely popular among adults who were children in the early Heisei era! The re-boom is so great that collaboration cafes and other events are being held!
Were there any characters you liked back then? Love & Berry, Tea Dog, Kogepan, Shizuku-chan, Afro Dog, Tarepanda, etc… Characters that were popular in the Heisei era are now back in vogue in 2025.
Daisy Lovers and Angel Blue are also expected to be released in the near future. I expect that many more goods will come out riding the wave of the Heisei re-boom!
How was it? We wish you a wonderful encounter with Narumiya characters,
Thank you for reading this far. This is Sekai from Perfect World Tokyo!
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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.
