Hello, my name is Sekai who wants you to feel the charm of character goods, both old and new.

Today, I’d like to pick up some fashion items featuring “BOSASAMARU,” a newly introduced character from Sanrio Characters, one of Japan’s most popular character groups, popular among women, children, and adults of all ages! The concept is “It’s okay to be shaggy. The concept is “It’s okay to be shaggy,” and the items are based on the loose and heartwarming worldview of this wonderful character that you will fall in love with once you see them.

BOSASAMARU
BOSASAMARU

This time, we would like to introduce you to some fashion items featuring “BOSANI-MARU,” a new character from the “Sanrio Characters,” which is loved by a wide range of generations, especially women. Let’s start with this tote bag!

BOSASAMARU
BOSASAMARU

It measures 37cm x 36cm x 11cm and has a fluffy embroidered boa that is perfect for BOSASAUSA! BOSASAMARU” is an abbreviation for a fuzzy animal, and its popularity has skyrocketed to the point that its TV animation has become very popular.

BOSASAMARU
BOSASAMARU

This 6cm x 6cm mascot key ring with a fluffy touch is a charm point, and its ball chain design makes it easy to attach to bags, backpacks, and other items!

BOSASAMARU
BOSASAMARU

In fact, in addition to BOSAUSA, “BOSANIMARU” also features various other animals, such as BOSANEKO and BOSASA MUSTER, which remind us that not only our beautiful appearance but also our shabby, plain selves are great! It is a heartwarming street that makes you think, “Why can’t I be just as nice as I am?

BOSASAMARU
BOSASAMARU
BOSASAMARU

The design is by the illustrator who created the popular “Gudetama,” which is one of the reasons for the popularity of the “BOSANIMARU” worldview. We are sure that BOSANAMARU will continue to gain popularity in the future!

Here is a selection of Sanrio related items. Please check them out as well!

How was it? We hope you have a wonderful encounter with our characters,
Thank you for reading this far! This is Sekai from Perfect World Tokyo.

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PERFECT WORLD TOKYO STORE

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!