![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/1edf46f33f71abcdc4eb73b1eecb2efd.jpg)
Isn’t he cute! It’s unusual for the first character to be a polar bear from the beginning, but then there are otters, dinosaurs, orcas, and many other animals in an astonishing turn of events. How did you come up with the idea?
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/0f1d462ef666a843018334c3be4ecd75.jpg)
![nemunemu animals the very popular japanese animal interior design](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/db6d6fc39f30761ca193674289d5c49b.jpg)
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/c8c167bbeae5654043ecbc2f9e45730a.jpg)
I get a lot of my ideas from image searches. For Lucky the Polar Bear, I was thinking about what to make for the next season when I came across an image of a polar bear sliding on ice. It was so cute. It made me feel relaxed.
So we started a series of “Nemunemu Pose,” as we call it in our company, in which the polar bear is lying down with his hands behind his back and his eyes closed.
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/1b82e0c4d3d024614004be0a8e8d486a.jpg)
![nemunemu animals the very popular japanese animal interior design](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/137039483.jpg)
![nemunemu animals the very popular japanese animal interior design](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/163542835_o4.jpg)
The various characters come from animals that are popular on TV and in the news. I have a stock of them in my head, and then there are animals that I like. Customers often enjoy what I like.
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/112a3ed1313e8693f3212b6bd30a7de5.jpg)
There are many designers working at my company, if I express in word,,, “Live Heart style”, but I value the “Live Heart style”” style. The nuance is similar to that of being close to people and healing them.
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/1b82e0c4d3d024614004be0a8e8d486a.jpg)
Basically, you are in charge of the development of the series. The Nemu Nemu Animals series is a huge hit, so it must be extremely difficult for one person to be in charge of such a huge series, but perhaps this is the secret behind the stable cuteness of the humidifiers, eye pillows, and other items.
![nemunemu animals the very popular japanese animal interior design](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/76f80c2450e14cf9be0e961f11ec57e3.jpg)
I asked a little more about this.
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/1edf46f33f71abcdc4eb73b1eecb2efd.jpg)
I’m sorry to say this, but are there any animals that were rejected or didn’t make their debut?
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/0f1d462ef666a843018334c3be4ecd75.jpg)
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/c8c167bbeae5654043ecbc2f9e45730a.jpg)
Yes, there are. For example, the civet. I tried, but it was difficult. It was difficult to find the right balance with the fabric. We use soft velour for the Nemumemu Animals, so we don’t have long fur fabrics.
![](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/1b82e0c4d3d024614004be0a8e8d486a.jpg)
This soft velour is the material of Nemu Nemu Animals. The soft velour material of Nemunemu Animals has an exquisite quality that cannot be conveyed in a photograph.
It has a certain degree of exquisiteness that cannot be expressed in a photograph. It is an amazingly wonderful touch that I would like you to experience once. By the way, I would have liked to have seen a gibbon. I had never seen one before.
![ハシビロコウ](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/c941623ca877508d987fe9ab9f57e517-644x644.jpg)
![ハシビロコウ](https://perfectworld.tokyo/news/wp-content/uploads/2022/08/6b81d0b55d911677476232eb69adb3a3-644x269.jpg)
Murakoshi-san can make any animal cute. How does he come up with his designs?