Finally, Sanrio’s “Happidanbuy” celebrates its 5th anniversary! This group of boy characters, including Hangyodon and Pochakko, are very cute. In this issue, we would like to introduce a tenugui (hand towel) and a clear pouch!

Hello! This is Sekai, your virtual reporter from Perfect World Tokyo! Sanrio is often associated with pinkish cute items such as Kitty and My Melo, but Happidanbuy has a lot of items mainly in blue and green, which is somewhat fresh. The appeal of Happidanbu is that it is cute without being too cute!

Let’s start with this clear pouch. Size: 13cm x 17cm x 6cm, perfect as a cosmetic pouch.

The design features a scattering of cute and colorful onigiri (rice balls). Among the delicious-looking onigiri, there are onigiri of the characters of Happidanbuy. The sense of discomfort is interesting and cute.

The stand-up type makes it easy to use in any situation!

The inside can be seen through, so you can enjoy putting your cosmetics in it in style!

Next is a tenugui towel. Size: 35cm x 90cm x 0.1cm, made of 100% cotton. It gets softer with each use, so you can enjoy it for a long time. Hangyodong has an outstanding presence even from afar, as you would expect.


Hapidanbuyi looks great with Japanese style items.

The tenugui hand towel also has this design. The atmosphere is even more Japanese!


Each illustration is remarkable. Personally, I can’t get enough of the green Hangyodong.

Sanrio tenugui hand towels are also available in designs by Sanrio Characters as well as Happidanbuy. They are so cute that you should definitely check them out!
And as a Hapidanbuy 5th anniversary item, we also recommend this T-shirt.

Size: 70 cm (length) X 52 cm (width). It is definitely cute whether worn loosely or snugly!


They look happy with their haramaki. Did everyone exchange gifts together? Yellow T-shirts, which they have never tried before, will look cute with this design!

We also recommend the standard white T-shirt. The white color makes the illustration in the middle stand out.

The 5th anniversary T-shirts also feature an onigiri (rice ball) design. Everyone looks like they are having a fun onigiri party.


The light pink color is full of the Sanrio feeling! I want to wear it to the theme park!

For those who are unsure about the color, we recommend the white T that can definitely be used for anything. It’s not too flashy, so depending on your coordination, you might even be able to wear it to work!
This time, we introduced a collection of 5th anniversary items from Sanrio for “Happidanbuy. Many Hapidanbuy goods are now available, and as a fan, I am happy to see them!
For the latest Sanrio news, click here. Please take a look at the latest Sanrio news here.
How was it? I wish you all a wonderful encounter with Pidanbuy,
Thank you for reading this far! This is Sekai from Perfect World Tokyo.
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