Hello, my name is Sekai who wants you to feel the charm of character goods, both old and new.

Today, I’d like to pick up some fashion items featuring “BOSASAMARU,” a newly introduced character from Sanrio Characters, one of Japan’s most popular character groups, popular among women, children, and adults of all ages! The concept is “It’s okay to be shaggy. The concept is “It’s okay to be shaggy,” and the items are based on the loose and heartwarming worldview of this wonderful character that you will fall in love with once you see them.

BOSASAMARU
BOSASAMARU

This time, we would like to introduce you to some fashion items featuring “BOSANI-MARU,” a new character from the “Sanrio Characters,” which is loved by a wide range of generations, especially women. Let’s start with this tote bag!

BOSASAMARU
BOSASAMARU

It measures 37cm x 36cm x 11cm and has a fluffy embroidered boa that is perfect for BOSASAUSA! BOSASAMARU” is an abbreviation for a fuzzy animal, and its popularity has skyrocketed to the point that its TV animation has become very popular.

BOSASAMARU
BOSASAMARU

This 6cm x 6cm mascot key ring with a fluffy touch is a charm point, and its ball chain design makes it easy to attach to bags, backpacks, and other items!

BOSASAMARU
BOSASAMARU

In fact, in addition to BOSAUSA, “BOSANIMARU” also features various other animals, such as BOSANEKO and BOSASA MUSTER, which remind us that not only our beautiful appearance but also our shabby, plain selves are great! It is a heartwarming street that makes you think, “Why can’t I be just as nice as I am?

BOSASAMARU
BOSASAMARU
BOSASAMARU

The design is by the illustrator who created the popular “Gudetama,” which is one of the reasons for the popularity of the “BOSANIMARU” worldview. We are sure that BOSANAMARU will continue to gain popularity in the future!

Here is a selection of Sanrio related items. Please check them out as well!

How was it? We hope you have a wonderful encounter with our characters,
Thank you for reading this far! This is Sekai from Perfect World Tokyo.

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