
This time, we’d like to introduce popular Sanrio characters: Hello Kitty, Cinnamoroll, My Melody, and Badtz-Maru. These beloved characters that are loved across generations each have their own charm points and appeal, and just looking at them lifts your mood. With their cuteness, they make you feel your own individuality, and they are timeless treasures that never fade.


Hello! I’m Sekai, a virtual reporter who wants to help everyone feel the appeal of character goods, whether new or old. What we’re introducing this time is a convenient chain watch featuring Sanrio characters. There are four types available: Hello Kitty, Cinnamoroll, My Melody, and Badtz-Maru. With designs that showcase each character’s individuality, your mood will brighten every time you check the time! Daily time management becomes cute and fun when shared with your favorite character.

This is the “Hello Kitty Character Leather Key Chain Watch.”
The size is 17cm × 10.2cm × 1.5cm. The design based on red, which perfectly captures Kitty’s essence, catches the eye. Attaching it to your bag makes it convenient to quickly check the time whenever you need to! The leather-style key chain is also stylish, combining practicality with cuteness.

This is the “My Melody Character Leather Key Chain Watch.”
The design with its gentle pink color further enhances My Melody’s loveliness. Attach it to your bag, and every time you check the time, you’ll feel comforted. With My Melody by your side, even ordinary moments will feel gentle and peaceful.


This is the “Badtz-Maru Character Leather Key Chain Watch.”
A nice point is that Badtz-Maru is adorably designed on the watch face! Easy removal means you can switch it between bags and belongings to match your style. It’ll be useful during exams and other situations when you need to quickly check the time. With Badtz-Maru by your side, managing time will be enjoyable.


This is the “Cinnamoroll Character Leather Key Chain Watch.”
The refreshing sky blue brings out Cinnamoroll’s soft cuteness. In an era when checking time on your smartphone is the norm, carrying a watch is something special. Attaching it to your bag lets you quickly check the time when needed and also serves as a stylish accent to your outfit.

We’ve introduced the leather chain watches featuring an lineup of popular Sanrio characters. Now that checking the time on your smartphone is the norm, let’s rediscover the joy of carrying a watch. Why not enjoy time in your own unique way, together with your favorite character?
We’ve picked out related Sanrio items for you. Be sure to check them out as well!
How was it? We hope you’ll have wonderful encounters with characters. Thank you for reading this far! This was Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

