“Heisei Emoi” – “Rilakkuma” is once again garnering attention.

Rilakkuma Mascot

In this busy era, this is a character whose laid-back world view brings comfort just by looking at it. We’re focusing on mascots from Rilakkuma that pack all of the character’s cuteness into them.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
This time, I’m introducing lifestyle items inspired by “Rilakkuma,” which provides healing to our busy modern society with a relaxed, unhurried kind of comfort. This time, we’re featuring mascots with an incredibly cute appearance of Rilakkuma.

Rilakkuma Mascot
Rilakkuma Mascot

This is the Rilakkuma Can Badge Hug Plushie Mascot Plush.

Rilakkuma Mascot

The way Rilakkuma hugs the heart tightly is so precious. My heart has been completely stolen by Rilakkuma…! (laughs)

Rilakkuma Mascot
Rilakkuma Mascot

It appears you can set a can badge in this heart part. When you attach a can badge here, it looks as if the can badge is being hugged, which is far too adorable. Attaching your favorite can badge to enhance your fan activities is also a great idea◎ Size: 11.5cm×8.5cm×7cm Material: Polyester, Iron

Rilakkuma Mascot
Rilakkuma Mascot

There is also a Korilakkuma version with a different design.

Rilakkuma Mascot
Rilakkuma Mascot

The white, fluffy appearance is extremely cute. With a ball chain attached, it could serve as an accent when attached to a bag. Your fan merchandise that you normally carry around could have even more presence with this item.

Rilakkuma Mascot
Rilakkuma Mascot

Rilakkuma also has other items like this. This is the Rilakkuma Nuicoron Keychain Mascot Plush.

Rilakkuma Mascot
Rilakkuma Mascot

How adorably chubby it looks! You’ll irresistibly want to poke it. Since you can detach the mascot from the ring and display it, if it’s right in front of you, you’ll find yourself touching it. It’s said that the mushy, squishy texture is addictive and a key point, so I definitely want you to touch it…!! Size: 6.5cm×7.5cm×5cm Material: Polyester, Polyurethane, Nylon, Stainless Steel

Rilakkuma Mascot

This time, I introduced Rilakkuma mascot plushies. Rilakkuma’s healing face is the ultimate comfort! All the mascots have a soft, plushie-like texture both in appearance and to the touch, so you’ll feel healed. Why not take this opportunity to get a Rilakkuma mascot and be healed by Rilakkuma anytime, anywhere?

Here’s the latest news about Snoopy. If you’d like, please check it out as well.

How was that? I hope you all have wonderful encounters with characters…

Thank you for reading this far! I’m Sekai from Perfect World Tokyo.

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
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Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
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We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!