
Today we’re introducing “Rilakkuma,” a character that soothes you just by looking at it. The way it always lounges around, relaxing and taking things easy, gives off an indescribable sense of reassurance. The charm of Rilakkuma lies in its laid-back attitude—not overdoing things, with a relaxed demeanor. It’s the ultimate healing character that gently accompanies you through busy days.


Hello! I’m Sekai, a virtual reporter who wants to help everyone appreciate the charm of character goods, both old and new. Today, I’m focusing on Rilakkuma wooden magnets! These items combine the gentle texture unique to wood with the adorable appearance of Rilakkuma. Perfect for attaching to your refrigerator to hold shopping lists, school notices, or memos of important plans you don’t want to forget. Just by placing them in your kitchen, they add a cozy accent to your daily life.

This is the “Kiiroitori Magnet (Green).”
The wooden base is paired with a refreshing mint green, creating a natural atmosphere. The slightly dazed and laid-back expression of Kiiroitori is just delightful. When you display it on your refrigerator, it will soothe you every time you look at it. Size: 8cm × 5cm × 0.8cm


This is the “Rilakkuma Magnet (Navy).”
The wooden base is paired with a calm navy color, creating a natural yet sophisticated impression. Rilakkuma’s relaxed expression serves as an accent. It’s convenient for attaching to your refrigerator to hold shopping lists, school notices, and memos of your schedule. You can use it practically while being soothed by the sight of Rilakkuma.


This is the “Korilakkuma Magnet (Pink).”
The wooden base is paired with a gentle pink, creating a slightly sweet and natural impression. Note the adorable expression that’s characteristic of Korilakkuma—mischievous, curious, and carefree.


This is the “Chairoikoguma Magnet (Blue).”
The wooden base is paired with a refreshing blue, allowing you to enjoy the natural texture of the wood. The way kindhearted and affectionate Chairoikoguma sits perched there, proud of its fluffy chest fur, is absolutely adorable. When you attach it to your refrigerator, the warmth of the wood and the charm of Chairoikoguma add a cozy accent to your kitchen.


Today, we introduced wooden magnets featuring Rilakkuma, Kiiroitori, Korilakkuma, and Chairoikoguma. These are feel-good items that combine the natural texture and warmth unique to wood with the gentle, relaxed colors of the Rilakkuma characters. If you line up all four on your refrigerator, they’ll add healing to your daily life while you enjoy the warmth of the wood.
We’re picking up related Rilakkuma items. Please check them out as well!
How was that? I hope you all have wonderful encounters with characters. Thank you for reading all the way to the end! This is Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

