The Sanrio Characters, who send cute culture to the world.

This time, we focused on the mascot keychain from the Sanrio Character series, specifically the “Style-Up” series which is currently drawing major attention. This design is absolutely overflowing with kogal vibes, and to put it mildly, it’s simply amazing!

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
This time, I’m introducing to you lifestyle items inspired by the “Sanrio Characters,” an adorable group beloved across generations. Today’s feature is the super popular Style-Up series mascot keychain with a design that exudes the most amazing kogal aesthetic.


This is the Sanrio Tanned Kitty Kogal Style-Up Mascot Keychain.


Here it is! Sanrio’s currently super popular “Style-Up” series! The Sanrio Style-Up series features slender, tall silhouettes with chic and fashionable designs of Sanrio characters. The way they’re dressed in school uniforms is so adorable!


There are design variations as well. This is the Sanrio Tanned Kitty Kogal Style-Up Mascot Keychain.


This design really gets the hype levels soaring! The wheat-toned tanned skin paired with loose socks and that full Heisei-era kogal aesthetic is absolutely incredible!


This is the Sanrio My Melody Style-Up Mascot Keychain (Kogal version).


If you look closely, what My Melody is holding in her hand is that nostalgic flip phone! The attention to detail in exuding this Heisei aesthetic is sure to capture the hearts of Heisei-era girls without a doubt!

Not only is the mascot itself cute, but the carabiner is also heart-shaped—how sneakily adorable! You’ll definitely want to attach it to your favorite bag or backpack and take it along on outings. Size: 17.5cm × 8.4cm × 5.6cm Material: Polyester, ABS, PP, Metal


This is the Sanrio Tanned Kuromi Style-Up Mascot Keychain. With its substantial size and fashionable Sanrio character design that’s quite different from usual, it commands an impressive presence. Kuromi’s black gal style is absolutely amazing too.

This time, I introduced you to the Sanrio Character Style-Up Mascot Keychains. Six different designs are available featuring Kitty, My Melody, and Kuromi. This is the hottest item with the ultimate modern Heisei kogal aesthetic in the super popular Style-Up series. The cuteness makes you want to collect all of them and carry them around. Why not take this opportunity to grab some Sanrio character items packed with that nostalgic Heisei-era retro charm?
Here’s the latest Snoopy news. Feel free to check it out as well.
How was it? I hope you all have wonderful encounters with these characters!
Thank you so much for reading all the way to the end! This has been Sekai from Perfect World Tokyo.
Sanrio Style-Up Gal Kuromi My Melody Kitty Heisei Retro Mascot Cute, Perfect World Tokyo, Perfect World, Tokyo, Summary, News, New Arrivals, Hit Items, Character Goods, Merchandise, neo
This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

