This time, we’re introducing the mascot keychains of Usahana, Sanrio’s colorful and cute rabbit. Usahana comes dressed in a variety of costumes including monochrome, pastel, leopard print, and more—each one is absolutely adorable! Be sure to get your favorite one.

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Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo! Usahana was one of my personal favorites when I was a child. I’m so happy that it’s being loved again in this Reiwa era!

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First, let’s look at the colorful costume. At 10.5cm × 11cm × 3.5cm, this colorful Usahana has an outstanding presence.

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Usahana wearing a fluffy skirt is even cuter than usual!

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Next is the pastel version. With its gentle colors, it feels fresh and new! It’s great that this color is easy to attach to your everyday commute bag.

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The face is also done up in pastel style.

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The monochrome version has a completely different atmosphere from the usual designs. The retro vibe is irresistible!

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Even in monochrome, Usahana’s charm still shines through!

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Finally, the leopard print version. This fluffy and slightly chic-looking Usahana is absolutely irresistible.

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The cute pink tail peeking out from the leopard print is just too adorable.

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This time, we introduced the Usahana mascot keychains from Sanrio. They’re all so cute that it’s hard to choose. Why not take this opportunity to get your favorite Usahana?

Here are the latest news from Perfect World Tokyo. Please take a look if you’d like.

How was that? I hope you all have wonderful encounters with these characters. This was Sekai from Perfect World Tokyo!

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
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We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
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Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
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