This time, we’re introducing cute eco-friendly mascot keychains made with sustainable materials from Sanrio. They use recycled fabric and cotton, and the gentle green color is refreshing. Be sure to check them out!

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Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo! The mascots we’re introducing this time come in three varieties: Kitty, Badtz-Maru, and My Melody. They look fresh and cute in colors different from their usual ones!

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Let me start by introducing Kitty. Size: 9cm×7.5cm×4cm. It’s a cute mascot with a compact, round feel.

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Since it’s made with recycled fabric and cotton, it’s environmentally friendly, which is a great appeal!

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The simple design with a carabiner matches any bag easily.

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Next is My Melody. While the usual pink and red are wonderful, the green has a more sophisticated feel too.

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The gentle green is easy on the eyes and provides a comforting feeling to use.

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It’s sure to be well-received as a gift.

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And here’s Badtz-Maru. The impression changes completely when the color changes! Those big ears are so cute!

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That mischievous little devil face is irresistible.

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They’re all so cute that I have a feeling you’ll want to collect them all.

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Kitty also comes as a fluffy cute plushie. Size: 20cm×16cm×11cm with plenty of volume.

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Displaying it in your room brings a sense of calm and peace.

We’ve introduced Sanrio’s mascot keychains and plushies made with sustainable materials. The soothing green color is wonderful! Why not take this opportunity to get one?

Here’s the latest news from Perfect World Tokyo. Please feel free to check it out as well.

How did you like it? We hope you have a wonderful encounter with characters. This was Sekai from Perfect World Tokyo!

This is a translated report from Japan’s Perfect World Tokyo.

✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

FAQ
What is perfectworldtokyo.com?+
We're a news site based in Tokyo, Japan, sharing the fun and charm of characters and their goods with the world. We're run by Perfect World Co., Ltd. — a team of passionate character goods collectors — led by editor-in-chief KOS. Every item in our online shop "perfectworld.shop" is hand-picked and photographed by us, right here in Japan.
Can I purchase products?+
Yes! Almost all items featured on our site are available to buy or pre-order at perfectworld.shop, our collectors' online store. The shop supports multiple languages, so feel free to shop with confidence. You'll find a link at the bottom of most articles to jump straight there.
Who writes the articles?+
Every article is written by one of our editors — all genuine character goods fans. Nearly all photos (99%+) are also taken by us, one by one, with love. All articles are supervised by editor-in-chief KOS, who has 10+ years of collecting experience, a personal collection of 40,000+ character goods, and selects over 1,000 new items every month.
Is your content written by AI?+
Nope! Every single piece of content is written by real people who love character goods. We don't use AI. Editor-in-chief KOS personally reviews everything before it goes live.
How reliable is the information?+
We write with a lot of personal flair, but we always deliver honest opinions straight from the heart of true fans. You'll notice we don't list prices in our articles — that's intentional, since prices vary by retailer and change over time.
Is it free to read?+
Totally free. Always.
What kind of character goods do you cover?+
Snoopy, Miffy, Sanrio, Disney, Opanchu Usagi, Puppet Sungsung… the list goes on forever! We cover 200+ trendy characters and anime characters driving Japan's KAWAII culture. And discovering brand-new characters before anyone else? That's one of our favorite parts of the job.
Interested in a content partnership?+
We'd love to talk! Join us as a partner in spreading Japan's KAWAII culture to the world. Drop us a line at info@perfectworld.tokyo — we're always open to new collaborations!