“Sanrio Characters” – characters that send kawaii culture to the world.

This time, it’s a dream collaboration item with “LOVEBOAT,” a ladies’ brand that symbolizes Japan’s Heisei-era gal culture. Since the Heisei retro boom is getting a lot of attention right now, you can create a sense of trendiness just by sticking these on your smartphone or notebook.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
What I’m introducing this time is a collection of healing characters! I’ll be presenting you with lifestyle items featuring “Sanrio Characters.” This time, these are stickers from a collaboration between Sanrio Characters and “LOVEBOAT,” the legendary ladies’ fashion brand that led Heisei-era gal culture from the 1990s through the 2000s.

This is Sanrio Hello Kitty × LOVEBOAT sticker LEOPARD.


Dream collaboration stickers with “LOVEBOAT,” the brand that epitomized Heisei-era gal culture from the 1990s through 2000s! The leopard print and the emo design that brings back those nostalgic memories still commands an overwhelming presence even in the Reiwa era. Size: 20cm × 9.5cm × 0.5cm Material: PVC

There are also design variations. This one is Sanrio Hello Kitty × LOVEBOAT sticker PINK LEOPARD.


With the PINK LEOPARD design, Kitty transforms into a gal with “ganguro” (tanned) skin, and this one is also irresistibly desirable~! Beyond the design pattern, the three-dimensional “puffy” texture feels like a real candy, making its presence even more striking!

This is Sanrio Badtz-Maru × LOVEBOAT sticker BLACK LEOPARD.


It seems there’s also a design variation of Badtz-Maru! The black leopard print feels a bit cooler and more sophisticated. Since Heisei retro design patterns are trending right now, you’ll definitely want to collect this one too!

This is Sanrio Badtz-Maru × LOVEBOAT sticker PURPLE LEOPARD.


The design condenses nostalgic motifs from that era like mirror collages and loose socks, and just looking at it might make you feel nostalgic! By using them to decorate smartphone cases, notebooks, mirrors, trading card cases, or hair clips, you can subtly incorporate the trending Heisei retro aesthetic.

This time, I’ve introduced you to sticker items from a collaboration between Sanrio Characters and “LOVEBOAT,” the legendary ladies’ fashion brand that led Heisei-era gal culture from the 1990s through 2000s. Since Heisei retro is all the rage right now, these super cute stickers packed with trendy design will have you wanting to add them to your current sticker collection right away! These collaboration items are so emo to just look at—please definitely try to get your hands on them.
Here’s the latest news about Snoopy. If you like, please check it out together.
How was that? I hope you all have wonderful encounters with characters!
Thank you so much for reading all the way to the end! This was Sekai from Perfect World Tokyo.
LOVEBOAT, Sanrio, Stickers, Badtz-Maru, Kitty, Heisei, Retro, Trending, Tanned, Cute, Perfect World Tokyo, Perfect World, Tokyo, Summary, News, New Arrivals, Hit Items, Character Goods, Goods, neo
This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

