
This year marks Non-tan’s 50th anniversary! The beloved Non-tan character that has been cherished for many years has made a special appearance in soft, pop pastel neon colors. The cute color palette and Non-tan design that brings a smile to your face is perfect not only for fans who grew up with the character but also fits today’s aesthetic. We introduce special 50th anniversary items that you’ll want to carry with you every day.


Hello! I’m Sekai, a virtual reporter who wants to share the charm of character goods with everyone, both old and new. This time, I’m introducing an elegant pouch and key chain with sagara embroidery to commemorate the 50th anniversary of the popular picture book series “Non-tan.” The nostalgic yet fresh design is perfect for those who grew up with it as well as for today’s generation. These items feature soft, pop pastel neon colors and fluffy sagara embroidery that are just right for adult women too.

This is the “Non-tan 50th Sagara Embroidery Square Pouch (Blue).”
An elegant square pouch in soft, pop pastel neon colors. Non-tan expressed in fluffy sagara embroidery has a commanding presence, letting you enjoy the special feeling of the 50th anniversary. At approximately 12cm × 13cm × 5cm, it’s the perfect size for carrying cosmetics, earbuds, lipstick, and small accessories.

Furthermore, with an attached 50th anniversary memorial tag, this is a piece fans will adore. The self-supporting design resists shape deformation, making it incredibly practical.



In contrast to the soft outer color, the interior is finished in a vibrant yellow that energizes you.


This is the “Non-tan 50th Sagara Embroidery Square Pouch (Pink).”
The soft pink color is easy for adult women to incorporate into their style, combining cuteness with sophistication. Non-tan winking is expressed in fluffy sagara embroidery, creating a charming finish that brings a smile to your face just by looking at it.

The soft pink exterior and vibrant blue interior lining go together perfectly. The attention to color coordination even in unseen places is stylish.


This is the “Non-tan 50th Tongue Out Plush Key Chain.”
A plush key chain with a 50th anniversary commemorative design featuring Non-tan’s mischievous expression with tongue out. The soft touch and round form are irresistibly soothing. Attach it to your bag, backpack, or pouch, and you’ll feel like you’re going out with Non-tan every time.


It comes with a medal-like 50th anniversary commemorative mark, a delightful point unique to this anniversary edition. The size is approximately 13cm × 6cm × 3cm.

This is the “Non-tan 50th Smiling Plush Key Chain.”
A plush key chain of Non-tan with a sparkling, absolutely adorable smile. Just looking at that beaming smile gives you energy and can’t help but make you smile back. Attach it to your keys, and you’ll find it easily in your bag while making your daily outings even more enjoyable.


With an attached Non-tan tag that makes you want to say “How nostalgic!” familiar from the picture books, this is another delightful point for fans. It’s a special finish that lets you fully enjoy the Non-tan world.
This time, I introduced a pouch and key chains with cute color coordination. Use the pouch to carry small items and attach the key chains to your bag or keys. Incorporate Non-tan into your daily life and enjoy the special cuteness unique to the 50th anniversary.
How was that? I hope you’ll have a wonderful encounter with characters. Thank you so much for reading this far! I’m Sekai from Perfect World Tokyo.
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This is a translated report from Japan’s Perfect World Tokyo.
✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

