Many of you have probably eaten “Cupi Ramune” at least once as a child. The rabbit and squirrel that are familiar from the retro and endearing packaging have now collaborated with Sanrio Characters. Everyday-use miscellaneous goods such as pouches and key chains are appearing in designs that evoke a nostalgic feeling.

Hello! I’m Sekai, a virtual reporter for Perfect World Tokyo!
This time, I’m introducing daily-use miscellaneous goods featuring Sanrio Characters as their motif. And remarkably, this collaboration is with “Cupi Ramune,” a best-selling candy that, like Sanrio, has been beloved for many years! Since each character has different poses and outfits, please make sure to check out all the details.



This is a collaboration design pouch (Hello Kitty). Ribbons and Ramune motifs are scattered around the illustration, creating the kind of cuteness that’s unique to collaborations. The design is filled with playfulness down to the smallest details, and you’ll feel your mood lift every time you look at it.

Cupi (the rabbit) and Lam (the squirrel) dressed up with Kitty’s ear headband and ribbon are almost too cute, expressions and all! Kitty herself is also wearing Cupi’s attire, creating a special finish.

Furthermore, the charm of being able to enjoy different designs on both sides is another appeal. Being able to change which side you show depending on your mood is a wonderful touch.

In addition to Hello Kitty, the collaboration series also features designs with Badtz-Maru, Pompon Purin, and My Melody in the lineup. The combinations bring out each character’s charm, allowing you to enjoy different atmospheres.


The girly My Melody design pairs perfectly with Cupi’s gentle expressions. The Badtz-Maru design boasts an energetic and pop atmosphere. Each design expresses strong individuality, making it hard to decide which one to choose.

In the Pompon Purin design, all three of them show off their charm point—their behinds—in a rare pose that fans will love! This playful design delivers plenty of that special collaborative feeling. You’ll definitely want to collect all the types and line them up.
The items featuring this collaboration design are abundant in miscellaneous goods beyond pouches. It’s also fun to complete a lineup with your favorite design.

This is a tin mirror that’s easy to carry around in a pouch or bag.


With a size perfect for checking your makeup, it’s ideal for everyday use.

Next up is the collaboration design absorbent coaster.


Combining excellent design with superior absorbency, these coasters will be useful in a variety of settings, from your home to your workplace desk.


There are also acrylic carabiner keychains and triple acrylic keychains perfect as accents for bags and backpacks. Just adding them to your usual bag lets you enjoy the collaboration design up close. That’s the appeal!

Sanrio × Cupi Ramune collaboration goods that are not only cute but also combine practical usefulness that fits well into an adult’s daily life. Try enjoying your favorite items depending on your lifestyle, whether you’re carrying them around or using them at your desk.
Here’s the latest Sanrio news. Feel free to check it out as well.
How was that? I hope you all have a wonderful encounter with Sanrio…
Thank you for reading this far! I’m Sekai from Perfect World Tokyo.
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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.

