Did you know that tanned characters are now attracting attention? In Tokyo, tanning designs have become a social phenomenon, with customers lining up even before stores open to get their hands on tan “Chiikawa” bread. The original tanning design is based on “tanning kitty,” a design that has been revived after a nine-year absence, and some items are sold out as soon as they are introduced. In this issue, we focus on such tanning kitty items.

Hello! This is Sekai, your virtual reporter from Perfect World Tokyo!
With the advent of the Heisei retro boom, old designs are being revisited, and we would like to introduce you to some lifestyle items featuring Hello Kitty, a character that is currently very popular. This time, we have a collection of Hello Kitty items with a very cute tanned appearance.

Kitty items

This is a Sanrio tanning Kitty key ring key holder. We have been waiting for it! A tanning kitty! The three mischievous Kitties with tanned skin are a must-have design for Kitty fans.

Kitty items
Kitty items

There is also a lineup of tanning kitty designs.

Kitty items

With ice cream in her hands and a tanning heart, the tanning kitties are mischievous in every way. It is no wonder that this is a popular item that is sold out one after another even today in 2022.

Kitty items
Kitty items

Recently, the trend has been for light pastel colors, but the tanning kitty has a contrasting vivid color that gives it a strong presence. The sparkling acrylic heart-shaped charm with vivid colors is an eye-catching key chain. It would make a cute accent for a simple bag. Size: 9.5cm x 3.3cm x 0.2cm Material: PVC, acrylic

Kitty items
Kitty items
Kitty items

Tanning Kitty’s momentum is still going strong! This is the Sanrio Tanning Kitty License Plate Magnet. The tanning kitty is designed in the style of a license plate. I would love to drive around with such a cute license plate!

Kitty items

The Hawaiian and colorful design is fun to look at and makes you feel good.

Kitty items
Kitty items

This is a tanning kitty sticker. You can decorate your favorite places with these stickers.

Kitty items

Just by attaching it to a casual place, such as a phone case or notebook, you can make it look colorful and cute. There are so many stickers with different designs that you will want to collect them all. Size: 11 cm x 7.5 cm x 0.1 cm

Kitty items
Kitty items

We have introduced Hello Kitty’s very popular “Tanning Kitty” design key chains and magnets. The vivid colors and wheat-colored skin of Kitty have a large presence even now in 2025. Her mischievous appearance is so cute that you may become addicted to her. Just by adding a tanning kitty somewhere, you can create the trendy Heisei retro look, so why not try adding a tanning kitty to your home?

Here is a selection of Hello Kitty related items. Please check them out as well!

How was it? We wish you a wonderful encounter with Hello Kitty,

Thank you for reading this far! This was Sekai from Perfect World Tokyo.

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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.