There are times when you want to take a cold drink or snack with you on a stroll, picnic, or short outing. This time we picked up a cooler bag that will be of great use in such situations! This item is a collaboration between ROOTOTE, a brand specializing in tote bags, and Sanrio, and is a very hot item!

Hello! This is Sekai, your virtual reporter from Perfect World Tokyo!
This time, we’d like to introduce you to My Melody, which celebrates its 50th anniversary this year, and Kuromi, which celebrates its 20th anniversary this year, as well as a cooler bag. The bags are a collaboration with ROOTOTE! It’s the perfect way to commemorate the 50th anniversary of My Melody and Kuromi.

First of all, here is the My Melody 2-way tote bag. My Melody has a strong image of pink, but the base of this bag is a chic black! The adorable My Melody illustration stands out against the mature black fabric.

It has a much more subdued atmosphere, yet still has an elegant cuteness.

The collaboration with ROOTOTE, a brand specializing in tote bags, is a popular series that always attracts attention from Sanrio lovers. The items, which combine high practicality and cuteness of the characters, are perfect for daily use.

The strap is detachable. The mesh pocket on the back is a great place to put a sterilization sheet for quick use.

Since this is the popular “Thermo Keeper” series from Rootto, the inside is lined with an aluminum sheet and has a simple cold-keeping function. It is great for carrying cold drinks and desserts, and will be very useful in the coming season!

I appreciate that there is even a mechanism to prevent it from popping out~!

This bag is machine washable. If you are worried about a little dirt, you can quickly wash it and keep it clean anytime. Because it is a bag that you use every day, you always want to keep it clean. You can’t leave your favorite character dirty!


Next is the Kuromi cold storage 2-way tote bag. The Kuromi is usually associated with black and purple, but the base of this bag is a cute pink! The cute pink fabric has an attractive drawing of Kuromi with a cool expression on his face. The combination of the not-too-sweet pink and Kuromi is fresh and appealing!

It is an item that makes me quite happy because it is not often that you can find something with a handle that is small enough to fit a water bottle or a plastic bottle. When you want a drink, you can’t just pull it out of your main bag, but with this you can have it in a second, which is very convenient!

When you want to go for a walk with just a drink, you can put your keys and other things in this mesh pocket and you don’t need your main bag!


This item is both “cute” and “easy to use” and is perfect for everyday outings and lunch time.


If you combine it with a simple, cooled lunch tote bag from the same series, it will give you a sense of unity and double the cuteness of each item! It’s sure to make your lunch time more exciting. Please take this opportunity to get My Melo & Kuromi goods and spend the anniversary year with your favorite characters.
For the latest Sanrio news, click here. Please take a look if you like.
How was it? We hope you have a wonderful encounter with Sanrio,
Thank you for reading this far. This is Sekai from Perfect World Tokyo!
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