
Hello, my name is Sekai who wants you to feel the charm of character goods, both old and new.
Today, I’d like to pick up some fashion items featuring “BOSASAMARU,” a newly introduced character from Sanrio Characters, one of Japan’s most popular character groups, popular among women, children, and adults of all ages! The concept is “It’s okay to be shaggy. The concept is “It’s okay to be shaggy,” and the items are based on the loose and heartwarming worldview of this wonderful character that you will fall in love with once you see them.


This time, we would like to introduce you to some fashion items featuring “BOSANI-MARU,” a new character from the “Sanrio Characters,” which is loved by a wide range of generations, especially women. Let’s start with this tote bag!


It measures 37cm x 36cm x 11cm and has a fluffy embroidered boa that is perfect for BOSASAUSA! BOSASAMARU” is an abbreviation for a fuzzy animal, and its popularity has skyrocketed to the point that its TV animation has become very popular.


This 6cm x 6cm mascot key ring with a fluffy touch is a charm point, and its ball chain design makes it easy to attach to bags, backpacks, and other items!


In fact, in addition to BOSAUSA, “BOSANIMARU” also features various other animals, such as BOSANEKO and BOSASA MUSTER, which remind us that not only our beautiful appearance but also our shabby, plain selves are great! It is a heartwarming street that makes you think, “Why can’t I be just as nice as I am?



The design is by the illustrator who created the popular “Gudetama,” which is one of the reasons for the popularity of the “BOSANIMARU” worldview. We are sure that BOSANAMARU will continue to gain popularity in the future!
Here is a selection of Sanrio related items. Please check them out as well!
How was it? We hope you have a wonderful encounter with our characters,
Thank you for reading this far! This is Sekai from Perfect World Tokyo.
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✍️ Supervised by | Editor-in-Chief KOS
Editor-in-Chief of a character goods specialty media. Has written and supervised over 12,000 articles to date. As the representative of Perfect World Co., Ltd., operates Perfect World Tokyo. Handles over 50,000 character goods at all times, personally reviewing and selecting over 1,000 new products every month. All products featured in the media are authentic items sourced directly by the company, and all photos are taken in-house. Articles are written after personally inspecting each product, delivering the latest news and product reviews in the character goods industry. Information is provided from three perspectives: as a retailer, photographer, and editor.




